094 - Edward Ford of Supermetrics

Rise Grind Repeat

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3+ y ago 39:51

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Supermetrics is an industry-leader in building user-friendly data analytics tools anyone can use. Marketing Director Edward Ford says they do that by harvesting data from marketing platforms on one side and finding ways to integrate it on the destination side with product-led growth. He says a key to this is content for inbound marketing. “The philosophy of content is that you’re just there to help,” Edward says. “The best marketing is when you help your customers be more successful in whatever it is they do. If you take that into the heart of your marketing strategy you can’t really go wrong.” Supermetrics’ 400,000 users worldwide agree.

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Rise Grind Repeat Podcast

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Hosted by Dustin Trout

Produced by Andrei Gardiola

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