Amplify Embracing New Technology with Imelda Alejandrino

Riveo Impact Lab

On this episode of Amplify, Elin Barton talks with Imelda Alejandrino about embracing new technology.
Imelda is the CEO of AP42.
Imelda, a proven digital strategist and creative director with 25+ years of results-driven success. As the Chief Evangelist behind a top-performing digital team, Imelda combines creative quality, strategic focus, and technology expertise to deliver world-class communications. With a proven track record of leading innovative, creative efforts across all surfaces and channels, including digital, AR, VR, immersive virtual reality, film, retail, packaging, and events, Imelda has worked with major brands such as Accenture, Meta, General Motors, SoCal Edison, Chevron, Pacific Gas & Electric, and Chase Bank.
Imelda is a highly strategic thinker and a leader in breakthrough creative initiatives. Her expertise has been showcased in Oggi, an immersive virtual reality event platform launched in 2020. Oggi has been successfully used for international events, such as Accenture’s, and national events, such as General Motors. With her deep understanding of the metaverse, Imelda is poised to drive continued success in this dynamic and evolving landscape.
In this episode, Elin and Imelda talk about augmented reality (AR), virtual reality, video evolution, getting ahead of the trends, and much more!
#augmentedreality #AR #virtualreality #VR #video #videoevolution #videotrends #videomarketing #marketing #Metaverse

Amplify is produced for you by Riveo Creative. For more Amplify content, including the video versions of all our episodes, please visit amplifypodcast.media.

Luvut

1. Amplify Embracing New Technology with Imelda Alejandrino (00:00:00)

2. About AP42 (00:00:44)

3. AP42 Using Augmented Reality (00:02:56)

4. Augmented Reality vs. Virtual Reality (00:06:48)

5. Marketing Augmented Reality (00:09:52)

6. Being Ahead of the Curve (00:13:01)

7. How Will Video Remain Useful? (00:16:37)

8. Human Connection (00:17:59)

9. How to Dabble In VR/AR (00:21:06)

10. AP42's Platform, Oggi (00:24:19)

11. Tech Amplifying Our Humanness (00:26:56)

12. Governing Technology (00:28:47)

13. The Future of Marketing (00:31:04)

14. Imelda's Advice to Younger Self (00:33:55)

15. Early Adoption Starts with Removing Barriers (00:35:24)