Ep 122: What you should do if you're not getting leads...

Rogue Business with Rochene Hawley

In this episode of Rogue Business, I’m cutting through the noise and breaking down what it really takes to get leads in your health and fitness business—and spoiler alert, it's not about mindlessly posting more. We’re talking specifics: what to do when your lead generation is in a slump and why posting more of the same isn’t the answer. I'm pulling back the curtain on the essentials of lead generation and how to identify if you have a real lead issue or if your content just isn’t connecting. If you're tired of feeling stuck with no leads coming in and you’re ready to take control of your business growth, this episode has the hard-hitting advice and actionable strategies you need to turn things around. Key Takeaways: Lead Generation Essentials: Knowing your lead generation should be dialed in within two to three weeks. Waiting longer? You’re in risky territory. Create content and market like you know you can replace any client loss quickly. Frequency and Quality of Content: Posting more without a purpose is pointless. Check your posting consistency and, more importantly, the quality. Are you just posting to post, or are you showing up with content that connects? Ideal Client & Brand Depth: Generic content won’t cut it. Your ideal client should feel like your content was made just for them, like you’re speaking to them on a personal level. Specificity in brand and ideal client work makes your business a magnet for the right people. Direct, Strategic CTAs: Don’t dance around with vague call-to-actions (CTAs). Be clear and straightforward, but make sure what you’re putting out is surrounded by the real stories and energy that capture interest. Messaging that Hits Home: It’s not just about what you’re saying—it’s how you’re saying it. Your message should feel like it’s coming from a close friend who gets it, not a generic marketer. Get real, get specific, and watch your engagement climb. "If your business isn’t bringing in leads in three weeks, it’s time to make some moves. Doubling down on the same content won’t fix it—you need to get intentional, strategic, and damn clear on who you’re talking to." [00:00] Introduction – Waking up stagnant lead generation [03:12] Setting a lead-generation time frame [07:21] Checking content quality and frequency [12:14] Ideal client work and brand identity [18:45] Direct, actionable CTAs [24:35] Getting the messaging right [29:05] Wrapping up – the importance of control over lead flow If this episode shook something loose and you’re ready to dive deeper into what’s going to move the needle in your business, follow me on Instagram @rochenehawley for more strategies and insights. And if you're getting value from the show, drop a review on Apple Podcasts or Spotify—it helps this message reach more serious business owners.