How to Make Your Products Pop with Hollei Anne Hayes

Rooted in Retail

Today, we’re diving into all things product design. I’m joined by Hollei Anne Hayes, who owns a creative studio specializing in product design and branding for product-based businesses. Even if you’re not designing your own products, you’re going to love this episode.
Hollei has over a decade of experience working with brands like Toys R Us and Skip Hop. As the owner of Hollei Anne Design Co., she’s designed for the homegoods, stationery, gift, and textile industries, with her work featured at Target, Home Goods, and Hallmark.
Hollei’s passion is creating trendy designs for entrepreneurial women in retail, so she’s the perfect fit for us here at Rooted in Retail! We’re chatting about what makes products pop on the shelves—and how to connect even deeper with your customers to ensure your products get chosen.
[03:17] The most effective branding strategies to help products stand out

[07:22] How to secure shelf space in major retail chains

[09:05] How long it took to land Hollei's artwork in big box stores

[12:34] The power of TikTok for trend research

[19:38] Episode Sponsor: Ads Management with Crystal Media

[20:44] How creating affordable yet beautiful products pushes Hollei to innovate

[24:37] 3 ways to make your product shine brighter than the competition on store shelves

[29:02] Hollei's resilience round

Get all of the resources on our website at https://www.crystalmediaco.com/episodes/how-to-make-your-products-pop-with-hollei-anne-hayes/

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1. How to Make Your Products Pop with Hollei Anne Hayes (00:00:00)

2. The most effective branding strategies to help products stand out (00:03:17)

3. How to secure shelf space in major retail chains (00:07:22)

4. How long it took to land Hollei's artwork in big box stores (00:09:05)

5. The power of TikTok for trend research (00:12:34)

6. Episode Sponsor: Crystal Media Co. Ads Management (00:19:38)

7. How creating affordable yet beautiful products pushes Hollei to innovate (00:20:44)

8. 3 ways to make your product shine brighter than the competition on store shelves (00:24:37)

9. Hollei's resilience round (00:29:02)

10. Best business book (00:29:13)

11. Best retail technology (00:30:16)

12. How do you keep up with the ever changing retail landscape? (00:30:55)

13. What's a product design foundational best practice? (00:31:08)

14. What do you think the future of independent retail looks like? (00:32:16)