Building a Martech SaaS

SaaS Minds

Jenny Wolfram is the CEO and Founder of Brand Bastion, a MarTech SaaS business that works with prestigious clients like Uber, Netflix, and North Face.

Jenny shares her journey from studying law in Finland to moving to LA two years ago and starting her successful business. She also talks about the challenges and strategies of building a SaaS business without a technical background, the evolution of the product offering of her company, and the unconventional route they took in fundraising. We also discuss the balance between learning and leading.

🔍Timestamps:

00:00 Introduction to the Interview with Jenny Wolfram

01:01 Jenny's Journey: From Law to Tech Entrepreneurship

01:55 Building a SaaS Business without a Technical Background

04:10 The Evolution of Brand Bastion's Product Offering

05:43 Fundraising vs Bootstrapping: Brand Bastion's Approach

07:12 Navigating the Competitive Landscape in Social Media Management

09:13 Future Plans and Challenges for Brand Bastion

11:12 Jenny's Move from Finland to LA and Building a Global Team

20:42 The Importance of Continuous Learning and Networking for Entrepreneurs

27:25 Advice for SaaS Founders: Knowing When to Hold, Fold, Walk Away, and Run

28:34 Conclusion and Contact Information

-- LINKS --

► Show Notes: https://nuoptima.com/brand-bastion-jenny-wolfram

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🔗 Follow Jenny:

• LinkedIn: https://www.linkedin.com/in/jennywolfram/
• Website: https://www.brandbastion.com/

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