Sales: Top to Bottom Podcast #21 - Selling to Negative Problems, Email Automation, & LIVE Sales Roleplay w/ Becc & Will Aitken

Sales: Top to Bottom Podcast

Welcome to Episode #21 of the Sales: Top to Bottom Podcast!

In this podcast, we have a special guest: Will Aitken!

Will & Becc discuss many different topics surrounding the B2B sales industry, including if you should only sell to negative problems, if Pain & Problem are the same thing, and if you should use solution-centric triggers to sell.

They also participate in a LIVE Sales Discovery Roleplay to demonstrate the utility in diagnosing the unknown, in order to expand the problem & the potential impacts.

Additionally, they demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past.

Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry!

If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link!

https://forms.gle/7rC8DRkCxConGVmq5

Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition.

Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.