Intense Google Ranking Volatility, Deepfake Search Updates & Trump Autocomplete Tweaks

Search Engine Roundtable Podcast

This week we covered how Google said the core update isn’t extremely far away. We also reported on super intense Google Search ranking volatility change later this week and then the ongoing volatility with Google Search over the past few weeks. Google updated its algorithms to demote deepfake content. Google also improved its Autocomplete predictions in the wake of the Trump controversy. There was this excellent deep dive on how Google indexes JavaScript. Google may be showing fewer X posts in Search and is testing changing the X carousel to “latest posts from.” Google is also testing “hidden gem stores,” which is weird. Google is testing knowledge panels with videos. Google Discover is promoting AI Overviews for the Olympics. There is new data on how Google mixes ads into organic results. Google Ads launched new PMax reporting and AI tools. There was another Google Ads reporting outage yesterday. Google Merchant Center has a section for “more found by Google.” Google Ads now integrates with Merchant Center AI image tool. Google Ads click-to WhatsApp messaging seems to be rolling out. Google Ads as a new “for your consideration” ad format. Google Business Profiles now lets you take a photo of your menu. Microsoft earnings showed Bing Ads revenue up 19%. I also posted the big Google Webmaster Report for August 2024. That was the search news this week at the Search Engine Roundtable.

Sponsor: BruceClay has just released a new product, PreWriter.ai and they are offering a free trial. The tool focuses on the research, outline and rough draft phases of writing, and empowers instead of displacing the writers – writers are the artisans you need to have your content rank. But they do it faster. Give it a try with their free trial at Prewriter.ai.

0:00 - Introduction

1:05 - Google: Core Update Isn't Extremely Far Away As Publishers Grow Concerned

2:13 - Google Search Ranking Volatility Bursting At The Seams

2:42 - Ongoing Google Search Ranking Volatility For 2 Weeks

3:01 - Google Explains Search Algorithm Updates Around Deepfakes

4:47 - Google Improved Autocomplete Predictions After Trump Criticism

5:21 - Deep Dive On How Google Search Indexes JavaScript

5:42 - Google Showing X Carousel Less Often For News Topics?

6:04 - Google May Replace X (Twitter) With Latest Posts From

6:21 - Google "Hidden Gem Stores" Search Feature

6:43 - Google Knowledge Panels Tests "Videos From" Section

7:15 - Google Discover Promoting AI Overviews In Search

7:37 - Report: How Often Google Mixes Ads Into Organic Search Results

8:07 - Google Ads Launches New PMax Reporting Updates & AI Generation Tools

8:36 - Google Ads Reporting & Some Interfaces Are Down For Advertisers

9:18 - Google Merchant Center More Found By Google Product Feed Report

9:30 - New Google Ads Google Merchant Center Feed Integration In AI Image Editor

9:44 - Google Ads Click-To WhatsApp Messages

10:06 - New Google Ads Format "For Your Consideration"

10:23 - Google Local Service Ads Automated Lead Dispute System

10:42 - Google Business Profiles New Generate Menu From Photo

10:59 - Microsoft Bing Advertising Revenue Up 19% (Back To Growth?)

11:28 - August 2024 Google Webmaster Report

11:44 - Conclusion