How I disrupted a $671 billion industry from my bedroom

Secret Leaders with Dan Murray-Serter & Chris Donnelly

Every entrepreneur dreams of disrupting an industry, but few have done it as boldly as today's guest. In this episode, we dive into the story of a visionary who took on billion-dollar skincare giants like L'Oréal and Nivea—without any prior industry experience—and became the #1 men's skincare brand in France. He rejected conventional practices, bypassed traditional retail, and found success by challenging the status quo in one of the most established markets imaginable.

What makes this conversation even more fascinating is how our guest spotted what the beauty behemoths overlooked: their greatest strengths had turned into their biggest weaknesses. Their size, reliance on traditional retail, and outdated strategies blinded them to how men actually want to shop for skincare products. Our guest’s innovative approach disrupted the industry and proved that sometimes, the most obvious opportunities are the ones industry leaders are too entrenched to see.

Whether you're an aspiring entrepreneur looking to identify a market gap or someone ready to challenge industry giants, this episode is packed with insights on how to seize opportunities hiding in plain sight. Tune in to discover the strategies behind this ground-breaking success and learn how to apply them to your own business journey.

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