Acting Like A Trusted Advisor vs Being A Trusted Advisor - Brad Harmon, Industry Sales Executive, Oracle

Sell By Being Human

Summary:

Brad Harmon is the Industry Sales Executive at Oracle. Brad has a long history working as a strategic enterprise seller working with some of the largest companies in the world. He's had consistent success at being a #1 rep and in 2021, he achieved 300% of his annual quota. He is a dedicated, self-starter sales professional with various experience across many different industries.

In this episode we talk about how to give more of yourself in the sales process to connect to buyers. We also discuss how you really exhibit how to show a customer that you really care about their business. It's not enough to act like a trusted advisor, you have to become one.

Key Moments:

02:57 - Tips on consistency and customer-centric approach

08:09 - Acting like a trusted advisor vs being a trusted advisor

12:34 - Adding a personal touch to structured selling motions

24:42 - Tips from top sales professionals

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