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Interview with Jeff Day at Act-On
Manage episode 362411240 series 2583980
When it comes to marketing automation platforms, the choices can seem endless. Jeff Day, Senior VP of Marketing at Act-On, discusses the key considerations mid-market marketing teams should consider when selecting a platform.
He explains the buyer journey, what customers need at each stage and how to create automated programs that encourage a buying decision.
Find out how to use data to identify what is engaging customers and inform where you send them next.
100 jaksoa
Manage episode 362411240 series 2583980
When it comes to marketing automation platforms, the choices can seem endless. Jeff Day, Senior VP of Marketing at Act-On, discusses the key considerations mid-market marketing teams should consider when selecting a platform.
He explains the buyer journey, what customers need at each stage and how to create automated programs that encourage a buying decision.
Find out how to use data to identify what is engaging customers and inform where you send them next.
100 jaksoa
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