060: Lawyers, Is This Why You Aren't Creating Content?
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One of the strongest ways for you as a lawyer to stand out from the competition is to establish yourself as a thought leader in your practice area. You can do this by creating content that speaks to the issues and challenges your clients are facing.
Writing, recording, or presenting information that can help your clients and potential clients, or that they might find interesting, is the great equalizer because every professional from every size firm can send the message they know what they are talking about and that they are the go-to person in their practice area.
Intellectually, you know how important it is, yet something still holds you back.
In this episode of Legal Marketing Minutes, Legal Marketing & Business Development Advisor, Nancy Myrland, will discuss what to do when your topic is already being covered by others.
This episode is sponsored by LinkedIn Course For Lawyers. For more information, you can visit linkedincourseforlawyers.com.
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