2014 – Personalizing Automotive Marketing in a Digital Age with Team Velocity’s David Boice

The Thoughtful Entrepreneur

Transforming the Automotive Industry: Insights and Strategies

In a recent episode of our podcast, we had the pleasure of hosting David Boice, the co-founder and CEO of Team Velocity. The conversation delved into the transformative work Team Velocity is doing in the automotive industry, focusing on technology and advertising solutions that enhance customer experiences. This blog post will break down the key insights and actionable advice shared during the episode, providing a comprehensive guide for automotive professionals looking to innovate and improve their marketing strategies. The episode begins with the host engaging the audience by discussing the importance of introductions to partners, investors, influencers, and clients. He shares his extensive experience, having had private conversations with over 2,000 leaders to uncover where their best business comes from. The host promotes a free video resource available at upmyinfluence.com, which outlines steps to achieve 100% inbound marketing in the automotive industry over the next 6 to 8 months, emphasizing a spam-free, ad-free approach. David Boice is introduced as the co-founder and CEO of Team Velocity, a company that collaborates with tier-one automotive manufacturers and individual car dealerships. Team Velocity specializes in technology and advertising solutions aimed at enhancing the sales and service processes within the automotive industry. David explains the fragmented nature of the automotive industry, where customers often encounter disjointed experiences when purchasing a vehicle. He describes a typical scenario where a customer might interact with multiple independent applications, leading to confusion regarding pricing and services. Team Velocity has developed a customer experience platform that integrates various technologies to create a seamless transaction process from initial engagement to final purchase. This platform aims to eliminate the disconnect that consumers often face, providing a more cohesive and user-friendly experience.

About David Boice:

Self-made and innovative, David is a pioneer in auto industry technology. Throughout his impressive career, he has owned numerous companies in the automotive, tech, RV, marine and real estate sectors. Boice co-founded two of the largest tech and consulting companies (AutoMark and CyberCar) in the automotive trade, with an enterprise value of $200 million. He co-founded his first technology company, AutoMark, with his father at 22, selling in 2000 as part of one of the largest technology transactions in the automotive industry. In 2008, he broke through a challenging economy and co-founded the most sophisticated, data-driven marketing agency in the automotive industry: Team Velocity. Team Velocity’s specialized technology platform, Apollo, is designed specifically for automotive dealerships. Apollo uses smart data-driven marketing strategies to make the car-buying process smoother, creating an Amazon-esque experience for car buyers.

About Team Velocity:

Team Velocity is revolutionizing the automotive industry with technology that digitizes the car buying and vehicle ownership processes. Made by dealers for dealers, our Customer Experience Platform (CXP), Apollo®, provides a suite of integrated applications that make, manage and measure frictionless consumer experiences, from the initial engagement to a final transaction. Apollo empowers dealers to own the entire customer journey by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue. With Apollo, Team Velocity is the only team your dealership will ever need. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest

Links Mentioned in this Episode:

Want to learn more? Check out Team Velocity website at https://teamvelocitymarketing.com/ Check out Team Velocity on LinkedIn at https://www.linkedin.com/company/team-velocity/ Check out David Boice's website at https://davidboice.com/ Check out David Boice on LinkedIn at https://www.linkedin.com/in/davidboice/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

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