Are Sneakerheads Being Priced Out Of Air Jordan Retros?

Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear

In this episode, Nick and Robbie discuss the exorbitant prices of Nike's recent releases, particularly the $250 retail price for the "Bred" Air Jordan 1s. They question who the target audience is for these high-priced sneakers and suggest that Nike should focus on creating high-quality, innovative shoes rather than relying on nostalgia. They also criticize the design of the Jordan 39 and propose that Jordan Brand should elevate one of their signature athletes, such as Luka Doncic, Jason Tatum, or Zion Williamson, to be the flagship athlete for the brand.

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