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10. University marketing and storytelling with Megan Moloney, VP at Transylvania University
Manage episode 328026034 series 3290896
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In this episode, you’ll hear from Megan Moloney who is the Vice President for Marketing and Communications at Transylvania University.
You'll hear her talk about:
- the collaborative, working relationship between university marketing and enrollment marketing
- what channels are most effective at different stages of the funnel
- how she uses her background in federal public affairs to navigate on-campus politics
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Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
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