Maximizing Twitter For Maximum ROI

Komard's Klass

Teacher: Komards NFTS - Komard

Email: [e-mail]

Twitter:

Use to The Fullest

Notes

Introduction: What does this mean?

By this I’m saying learn all the features and how to utilize them to the max for maximum results.

• The goal of this document is to show you how to utilize Twitter and all of its features to your advantage.
• Properly Setup Your Twitter Profile
• Utilize the Tools provided
• Building meaningful relationships

Each section will outline the best use of Twitter and utilizing the tools Twitter has provided for free.

Twitter Goals

• You have to know what you're looking to accomplish and how you're going to accomplish it before you can. Create a list of your goals on twitter
• By creating a list of goals you now have a purpose on Twitter. These goals can be anything from drawing attention to things that matter to you, to bring awareness of your products and services, or even to build relationships.
• Create a Roadmap
• The Roadmap is going to help you to know how and what needs to be done to achieve these goals
• This roadmap is like a set of directions

Account Type

• Twitch has two types of accounts available
• Personal - Most common type of account
• Professional - These are not as common, and there are two subset types of accounts
• Business
• Creator
• Publishers

Setting up a Twitter account for business or personal use is an easy process – even though it may seem daunting at first.

Twitter provides a registration and onboarding wizard to guide you through each step that must be completed. You can even skip some sections and return to them later.

Once you have created the account there is some work to do to complete your profile and not appear to be a bot, spammer or some sort of solicitation account.

• Upload a profile picture
• To represent you as a personal brand or if you're a business the brand of your business to build brand awareness. Use an image that’s either your logo, or one you use on all your social media platforms. This is important!
• Twitter allows for a 400 X 400 pixel image on your profile picture.
• The bio
• This is probably one of the most important parts as it’s a way for you to explain who you are and your purpose.
• The bio allows for up to 160 characters. Don’t be afraid to use them all.
• Select the interests and people
• This is how Twitter gets you started with seeing the content you want to see. Be sure to take your time here and select the most appropriate interests that align with your purpose and goals on Twitter.
• Add a banner image
• You can use banner images to not only help with creating brand awareness bit to give an additional space to add textual content that’s important about you, your brand, or even your goals and contact information.

Use of Hashtags

• Learn how to utilize hashtags to find the people, the content, and subjects you want to see
• Learn how to utilize hashtags in your own posts & bio to make sure it’s getting in front of the people you want it to.
• Use them consistently. Using hashtags helps your brand connect with what’s happening on Twitter.
• Make them easy to remember — and spell. Don’t leave room for people to make typos with your hashtag.
• Do your research. Use the explore tab to search and see what trending hashtags people are already using.
• Give people a reason to use your hashtag. Whether it’s an actual prize or just recognition in the form of a Retweet, your audience will respond better when there’s added value to using your hashtag.
• Use branded hashtags. This Twitter Ad feature allows brands to add a fun, visually-appealing creative element whenever their hashtag is used across Twitter. The amount of attention an ad receives increases by almost 10% when Branded Hashtags are included.

Use of Twitter Lists

• What are Twitter Lists?
• Twitter lists are a way to organize followers and people your following to help you be interactive with your audiences and see the content you want to see.
• How to Build Lists
• Visit your Lists page via the gear icon drop-down menu or by clicking Lists on your profile page
• Click Create List
• Name the List & provide a description
• Designate the List as Public or Private
• Save the List
• Ways to use Twitter Lists
• Influencers - add twitter profiles that influence in the areas you are interested in and have a common interest
• People who Retweet you - With this list, engage with Twitter followers & share their articles & tweets found informative and useful.
• People you often chat with - List people you engage with a lot on Twitter. These folks often respond to your tweets -- adding their thoughts & opinions to the discussion.
• The possibilities are endless. Keep in mind not every list needs to be public And those that are can be subscribed to so people can see the name of the list as well as who is on it. Don’t be rude if you have a list for spammers and bots there’s no reason for it to be public.
• Don’t forget to add yourself to the relevant lists because when people subscribe to them we can see other people's lists they are following and who is on them. This is a great way for you to get in front of others you might not normally.