Ep 91: Relationship-building on Social Media with Nick Black from Good United

Relish THIS: The Nonprofit Marketing Podcast

Marketing is all about relationship-building.

From selling a $0.25 widget to landing a multi-million dollar corporate sponsor, your ability to close business is only as strong as the relationships you build. People do business with people… and it’s becoming increasingly evident that people do even MORE business with people they like. That’s why any chance to further your relationships with other and to strengthen those bonds is an important part of your organization’s tactics.

And that’s what our guest today, Nick Black is all about. Nick is the Co-Founder and CEO of Good United, an organization that helps nonprofits build lasting relationships with their stakeholders at scale.

If there's one takeaway from today's show it's that you need to go over to Facebook right now and make sure that you have “Facebook Giving Tools” activated for your organization. This tool enables you to start collecting donations on Facebook and Instagram immediately, improving your ability to tap into the power of these social platforms to expand your means of collecting donations from those who are interested in the good work you do.

From a relationship-building standpoint, Good United has you covered. They have developed an amazing platform that allows nonprofits to engage with their potential audiences through Facebook messaging. It's unique, cutting edge, and is something that almost every nonprofit could take advantage of.

Have a listen to this episode to expand your ability to leverage the power of social media and the opportunities for relationship-building that it provides.

Links:

https://www.goodunited.io/

Ask:

Go onto Facebook and make sure that the Facebook Giving Tools are turned on for your organization.