S7 E11: An SMS Marketing Masterclass with Postscript Co-Founder Alex Beller

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Postscript President is selling the secrets to his SMS success.

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In this ep, Moiz is breaking down everything you need to know about leveraging SMS to drive your revenue and accelerate your DTC’s growth. Alex Beller, co-founder of Postscript, stops by for some one-on-one time with Moiz, to reveal how his little startup that could grew to compete with the likes of giants like Klaviyo and Attentive. What is Postscript doing to set the stage for longevity that Attentive and Klaviyo aren’t?

Alex and Moiz discuss the ins and outs of SMS marketing for e-commerce brands, tackling every nitty gritty detail you need to succeed. What’s the importance of conversational messaging? What are the challenges of pricing in the SMS space? How should you be thinking about segmentation?

And later, they touch on the role of investors, unravel the power of community engagement, and make some intriguing predictions about the future of SMS marketing.

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Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.

Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited

00:01:33 - How Postscript Started Making Thousands

00:06:45 - Deciding Pricing: Email vs. Texts

00:07:47 - Postscript Raises $375K in Funding

00:12:40 - Differentiating Between Postscript, Attentive, Klaviyo

00:16:13 - Increase Conversion Rate with Onsite Opt-In

00:21:40 - Differentiating SMS Products with Conversational Messaging

00:23:40 - Understanding the 160-Character Limit Mystery

00:24:56 - Differences in Text Messaging Platforms

00:37:30 - Text Message Campaigns vs. Flows: Volume Insights

00:38:04 - Brands Underutilizing Text Message Marketing

00:42:34 - Incentivizing Trained Salespeople for E-commerce

00:46:37 - Scalable Text Messaging for Sales

00:56:12 - Unique Strategies for Early Client Acquisition

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Follow Alex:

LinkedIn: https://www.linkedin.com/in/alex-beller-70452852/

Twitter: https://twitter.com/ringmybeller

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali