))
How to Use a Data-Driven Content Strategy to Drive Customers via Organic Search | With Kevin Gibbons
Manage episode 343000995 series 3399757
Sisällön tarjoaa Insights For Professionals. Insights For Professionals tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
How can you be more laser-targeted in attracting the right audience from organic search?
That’s what we’re going to be covering today with a man who founded his first digital marketing agency back in 2006.
He’s the Founder & CEO at specialist eCommerce SEO agency Re:signal - a warm welcome to the Strategic Marketing Show - Kevin Gibbons.
[You can find Kevin over at Resignal.com]
Topics discussed on this episode include:
- Why does it all start with understanding your audience?
- What do you do to understand an audience?
- How do you define the size of the organic marketplace opportunity?
- How do you get a sense of customer demand? (Because you don’t want to be targeting people that aren’t interested in what you do.)
- Let’s dive into the specific of one of your successes - one of your clients - ASICS - you increased their average organic revenue by 122% - how did you do that?
And how did you:
- Get buy in
- Work with their team internally
- Temper expectations
- Set final targets
- Set milestones
39 jaksoa
Jaa
