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The Pros and Cons of Marketing Silos | With Myriam Jessier
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What are the pros and cons of different marketing channel teams working closely together? And how can these channel teams communicate more effectively?
That's what we're discussing today with a lady who enjoys taking long romantic walks to the fridge, accompanied by her miniature sausage dog.
She has over 15 years of marketing experience working for top brands in Canada and Europe as a marketing trainer and fractional SEO Director.
A warm welcome to the Strategic Marketing Show, Myriam Jessier.
You can find Myriam over at PRAGM.co.
Topics discussed on this episode include:
- Let’s focus on SEO and PPC, to begin with - how closely should these 2 teams be working together?
- What about TV and radio, and their impact on online marketing?
- When do good email promos create problems offline?
- Why do we have silos in the first place?
- What are the benefits of silos?
- When do silos become detrimental?
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