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Karin Reale: Selling Worldwide and Staying Local...On Purpose
Manage episode 429194448 series 3416190
Sisällön tarjoaa Bryan Lefelhoc. Bryan Lefelhoc tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Family business doesn't always stay small. As you grow, the pressures rise, the expectations and opportunities multiply. If you're not careful and if you're not grounded...the pressure can take over the purpose.
Karin Reale, CFO and owner of Goosefoot Acres, shares the story of Dandy Blend, a caffeine-free herbal beverage and coffee alternative, started 30 years ago by her father and growing steadily ever since. Now available in over 2,000 stores across the US, you might think words like "local" and "family" might fall to the wayside. Karin, and her family, aren't going to let that happen...on purpose.
The Purpose Under Pressure podcast is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and organizations nationwide from their Akron and Columbus Ohio locations, and in Jacksonville Florida.
Summary
Dandy Blend started 30 years ago when Karen's father, a botanist, couldn't drink coffee but wanted a warm beverage with nutritional value. He discovered that dandelion root and chicory root were the perfect alternatives. The company has grown steadily over the years and now sells its products in over 2,000 brick and mortar stores across the US.
Karin emphasizes the importance of running a quality company, helping others, and staying true to their purpose. She also offers advice for budding entrepreneurs.
Takeaways
- Dandy Blend is a caffeine-free herbal beverage and coffee alternative created by Karin Reale's father 30 years ago.
- The company has grown steadily and now sells its products in over 2,000 brick and mortar stores across the US.
- Goosefoot Acres focuses on running a quality company, helping others, and staying true to their purpose.
- Karin stays local, volunteering on many boards and supporting local organizations.
- Karin suggests that doing the right thing, not just the easiest thing, keeps her and the company operating on purpose and primed for additional growth.
- Karin advises budding entrepreneurs to keep dreaming, find people they trust, and take one step at a time.
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