The Magnetic "It Factor": Personal Branding Insights with Keasha Lee

The Author's Leverage

Welcome to The Author's Leverage, where we delve into the world of personal branding and self-expression as an author. In this episode, our guest Keasha Lee, a branding coach with 18 years of experience, takes us on a journey to discover the "It factor" that sets us apart in the crowded marketplace of ideas. Keasha emphasizes the importance of minding our own business and being mindful of what we consume to boost creativity and personal brand, while Parchelle underscores the value of remaining consistent and authentic. Together, they explore the evolving nature of personal branding, the impact of personal values on social media presence, and the importance of being unapologetically authentic in standing out among the competition. Join us as we uncover how authors can leverage their content, connect with their audience, and shine bright through authentic self-expression.