70. Israa Alrawi: Email Deliverability Keys For Hitting The Inbox

The Brand Builder Show

Every savvy brand owner knows that email marketing is key for long-term success.

We spend time, energy, and financial resources on building an email list of our target customers then creating emails we hope they’ll engage with.

But, if those emails land in spam folders, it’s all a waste of time.

In this week’s episode of the Brand Builder Show, we’re joined by email marketing expert Israa Alrawi to talk about improving email deliverability.

We talked about how you can build a good email reputation, send the right signals to email service providers like Gmail, and how to get more of your emails read by your subscribers so you can make more money with email marketing.

Episode Links

The Winbox

Additional Resources

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Talking Points

0:00 Introduction to Guest: Israa Alrawi

01:18 Background of Israa

05:06 How Israa started in eCommerce using a dropshipping model

06:10 What makes customer service so important

09:42 Customer service and copywriting as key areas of focus

12:17 eCommerce email marketing strategies and best practices

15:03 Understanding customer journey and lifecycle

17:32 Conversion vs Email Opt In

19:47 Why is email deliverability so important?

20:12 What causes email deliverability issues?

24:37 Most common email service providers

26:59 Is setting up your own sending IP recommended?

29:16 Common mistakes to avoid in email marketing

31:31 Static List vs Dynamic List

32:59 Do you recommend creating a win-back campaign?

34:30 Strategies for increasing email engagement

40:23 Israa’s favorite five

45:18 How to reach Israa