Market Insights – Knowledge is power for small businesses

Food & Drink Business Bytes

A conversation with Anne-Laure Farrar, insight manager at The Knowledge Bank and Rick Allison, Head of Category Insights at Joseph Robertson. We find out about why Market Insights and data are so crucial for small and scaling Food & Drink Businesses, and where you can get started for free with The Knowledge Bank.

Rick talks about how Joseph Robertson have used Market Insights to make sure they are putting the right products in the right places based on customer data, and how they develop their range. Packed full of incredibly useful information for any Food & Drink entrepreneur, this episode summarises some key point expanded upon in a webinar that the Food & Drink Tech Hub Business Support Service presented, find out more through the links in the show notes.

Food & Drink Business Bytes is a Podcast brought to you by Highlands & Islands Enterprise as part of the business support service from the Food & Drink Tech Hub. The Food & Drink TechHUB support is acknowledged as a Northern Innovation Hub project and also funded by the City-Region Deal.

Produced, ,and hosted by Kerry Hammond, edited by Robbie Campbell.

Find out more about the Northern Innovation Hub: Northern Innovation Hub | Highlands and

Islands Enterprise | HIE

Watch the Market Insights Webinar on-demand: Market Insights Webinar

Find out more about The Knowledge Bank here: The Knowledge Bank Scotland - Turning insight into action

Find out more about Joseph Robertson here: Home page | Joseph Robertson

Catch Up on Podcast episodes you’ve missed: Business Bytes podcasts | HIE