EP083: From the Vault – Gary Vaynerchuk and Linkin Park’s Mike Shinoda

Ten Golden Rules Internet Marketing for Law Firms Podcast

This is a classic podcast from the Ten Golden Rules Vault.

On deck, we have the eloquent Gary Vaynerchuk. Meet the world-famous internet marketing guru when he still worked in his father’s wine store.

Then, we're turning up the volume with Mike Shinoda of Linkin Park, this is a real rock star (not the cliche kind of rockstar) and he had a sense of the purpose and importance of the internet, branding and dot-coms. Learn about the strategic importance he placed on the band’s name and his experiences with global environmental initiatives like Live Earth.

Enjoy a step back into the time capsule with two world-famous celebrities. Let's roll into the conversation.

Key Topics

• 02:12 Gary Vaynerchuk Interview
• 05:25 Engage with community, balance content and interaction.
• 10:31 Keynote success by being true to self and genuine garners respect and success.
• 15:48 Social media is an extension of marketing and branding, and traditional moneymakers and marketers will dominate in it. Get started by learning and working.
• 22:54 Mike Shinoda Interview
• 23:45 Importance of brand names for businesses and bands emphasized.

About Gary Vaynerchuk:

Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. He is known as "GaryVee" and is recognized for his keen insight into emerging trends and patterns in business, particularly in culture, relevance, and the internet. With early investments in companies like Facebook, Twitter, and Uber, he has become a prolific angel investor. Gary documents his daily life as a CEO through social media, reaching millions of followers across various platforms. His podcast, "The GaryVee Audio Experience," is globally ranked, and he is a five-time New York Times Bestselling Author and sought-after public speaker.

Find out more about Gary Vaynerchuk

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About Mike Shinoda:

Michael Kenji Shinoda, an American musician, singer, rapper, songwriter, and record producer, co-founded the renowned rock band Linkin Park in 1996. In the band, he serves as co-lead vocalist, rhythm guitarist, keyboardist, primary songwriter, and producer.

Born in Panorama City, Los Angeles, California, and raised in Agoura Hills, Shinoda formed Xero with high school friends Brad Delson and Rob Bourdon in 1996. Later, Joe Hahn, Dave Farrell, and Mark Wakefield joined the band. Chester Bennington replaced Wakefield as lead vocalist in 1999. The band went on to sign a record deal with Warner Bros Records.

Shinoda is also the co-founder of Machine Shop Records, a California-based record label. Besides music, he is an artist and graphic designer, with some of his artwork displayed at the Japanese American National Museum.

Find out more about Mike Shinoda

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About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

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