EP106: Superior Ai for Law Firms – meet Supio.com’s Edward Kirk, Plus Breaking News about their Series A Funding Round

Ten Golden Rules Internet Marketing for Law Firms Podcast

I'm thrilled to be joined by Edward Kirk, a former litigator from London who's now leading the charge in legal technology as the head of partnerships at Supio, an Ai-powered software startup.

Edward shares his fascinating journey from his legal career in London to launching Supio, a platform that streamlines case management, reduces time on desk, and enhances trial outcomes for personal injury and mass tort lawyers. We dive deep into how Supio is revolutionizing law firm operations, providing instant access to case data and insights that improve efficiency and client service. Edward even shares a remarkable story about a landmark $530 million verdict achieved with the help of Supio’s Ai tools.

We also share the breaking news about Supio’s Series A funding round led by Sapphire Ventures, which will fuel their expansion and support for law firms. Edward offers some great tips for running a law firm like a business, emphasizes the importance of excellent customer service, and recommends must-read business books like "Zero to One" and "Crossing the Chasm" for aspiring professionals.

Let's get started!

Key Topics

• 03:33 - Edward’s journey from starting his legal career in 2010, working in litigation teams, and prosecuting financial crimes.
• 04:33 - The manual and error-prone nature of data analysis in legal practice.
• 05:33 - Technology to streamline legal processes and increase efficiency, leading him to work with an Australian startup focused on family law.
• 06:31 - Transition to Supio, a company that helps personal injury lawyers with case reviews, med chronologies, and other tasks, and his role in leading partnerships for the company.
• 06:55 - Supio's role in helping personal injury and mass torts lawyers by streamlining processes, reducing time on desk, and strengthening cases.
• 08:35 - How using Supio to prepare for a mediation, resulted in a significant win and an investment in the company.
• 11:11 - How Supio works with case management software like Litify, FileVine, and Smart Advocate to streamline document delivery and reduce data entry.
• 11:10 - Details of the Ai and human labor involved in processing unstructured documents and creating accurate timelines for legal cases.
• 14:01 - The role of paralegals and lawyers in using Supio to spot issues in case records, draft demand letters, and prepare for negotiations and trials.
• 17:30 - The importance of Supio as a digital colleague that helps lawyers prepare for mediation, depositions, and trials by identifying weaknesses and blind spots in their arguments.
• 18:34 - How Supio works with complementary case management software and aims to increase efficiency and reduce data entry.
• 19:20 - Advising small law firms to be curious about their manual processes and consider how technology can improve efficiency and reduce errors.
• 22:15 - Recommending looking for AiI solutions that fit the firm's needs and offering free trials to ensure compatibility and accuracy.
• 22:51 - The importance of training staff on new technology and involving both tech-savvy and skeptical team members in the adoption process.
• 22:45 - A checklist of 10 points for choosing the right Ai solution for a firm and offering to share it with listeners.
• 34:01 - Edward’s career pivot from practicing law to working with startups, influenced by books like "The Future of Law" by Richard Susskind and "Outliers" by Malcolm Gladwell.
• 37:25 - The significance of legal technology in modern legal practice and the potential for exponential impact.
• 41:55 - Continue learning and stay updated on industry trends to succeed in legal technology.
• 43:10 - The importance of having individuals in positions who can focus on operations and the need for lawyers to be trained in business management.
• 43:48 - Manual tasks that can be automated and ensure a smooth implementation process for new technology.
• 44:40 - Considering the involvement of both tech-savvy and skeptical team members in the adoption of new technology to ensure success.
• 46:27 - Using Minuteme for recording internal meetings and Fireflies for automating meeting notes and customer support.

Resources Mentioned

Books:

1. "0 to 1" by Peter Thiel
2. "Crossing the Chasm" by Geoffrey Moore
3. "The Future of Law" by Richard Siskind
4. "Outliers" by Malcolm Gladwell

Apps and Tools:

1. MinuteMe – For recording meetings, keeping notes, and training purposes
2. Fireflies – For recording meetings, keeping notes, and training purposes
3. Fathom.ai – For taking notes during meetings and creating meeting summaries
4. ChatGPT – Used by Justin Lovely for generating blog topic ideas
5. HeyJED – Used by Justin Lovely for scripting and recording videos in English and Spanish
6. Litify -

Websites:

1. Supio's website: supio.com

About Edward Kirk:

Edward Kirk is the Head of Partnerships at Supio, where he brings over 12 years of legal expertise combined with a deep focus on B2B legal tech sales. A graduate in Law from the University of Law, London, and History from Royal Holloway, Ed began his career as a family lawyer at Simons Muirhead Burton in London, UK. He later transitioned into the legal technology sector, serving as the Head of North America & UK at Settify, where he played a pivotal role in expanding the company's footprint across three countries by fostering strategic partnerships. With a vast network in the legal and legal tech communities across North America and the UK, Ed continues to drive innovation and growth in the industry.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

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