Artwork

Sisällön tarjoaa Copyright © 2023 Merck & Co., Inc., Rahway, NJ USA, and its affiliates. All rights reserved., Copyright © 2023 Merck, NJ USA, and Its affiliates. All rights reserved.. Copyright © 2023 Merck & Co., Inc., Rahway, NJ USA, and its affiliates. All rights reserved., Copyright © 2023 Merck, NJ USA, and Its affiliates. All rights reserved. tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Player FM - Podcast-sovellus
Siirry offline-tilaan Player FM avulla!

2023 Outlook in Food and Agriculture

32:11
 
Jaa
 

Manage episode 375764639 series 3507430
Sisällön tarjoaa Copyright © 2023 Merck & Co., Inc., Rahway, NJ USA, and its affiliates. All rights reserved., Copyright © 2023 Merck, NJ USA, and Its affiliates. All rights reserved.. Copyright © 2023 Merck & Co., Inc., Rahway, NJ USA, and its affiliates. All rights reserved., Copyright © 2023 Merck, NJ USA, and Its affiliates. All rights reserved. tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

*ASK YOUR QUESTIONS HERE: http://www.speakpipe.com/CACTF*

Last year, a research study explored consumer desire for transparency in animal protein. In the survey, two-thirds of consumers reported transparency in animal protein is extremely or very important. Participants shared that food safety and nutrition for “me and my family” are the main motivators for this interest. And yet, only 35 percent of consumers surveyed feel that the animal protein industry is transparent about sustainability or animal care/treatment. That’s a gap we can help fill.

“We're really steadfast in reassuring that the food in the United States is the safest on the planet, that those who are in food production have made leaps and bounds in sustainability, that the diversity of today's food system empowers consumers to make the choice that is absolutely best for them... And then finally, it's important that we let them know that we're constantly innovating and leveraging technology to improve all aspects of food.” - Roxi Beck

In this episode, Jane Dukes, Associate Director of Value Chain & Consumers Affairs, speaks with Roxi Beck, director of consumer engagement at the Center for Food Integrity, and Tim Hammerich, senior director of communications at Cogent Consulting.

“I think farmers my age, as they're playing more leadership roles on the farm, are more interested in embracing technology and are more sustainability-conscious. And because of that, I think we will start to see more data available to tell the story of what's actually happening from farm to fork.” - Tim Hammerich

This Week’s Podcast:

  • Meet Roxi Beck, director of consumer engagement at the Center for Food Integrity and Tim Hammerich, senior director of communications at Cogent Consulting
  • Discuss and understand what consumers mean by saying they prefer transparency in their food chain and where they find this value in the products they buy
  • Explore the shared value strategy in communication with consumers to show that you support what matters most to them

Click the SpeakPipe link and let us know what your questions are! We will try to answer as many of them as we can on podcasts throughout the year.

  continue reading

13 jaksoa

Artwork
iconJaa
 
Manage episode 375764639 series 3507430
Sisällön tarjoaa Copyright © 2023 Merck & Co., Inc., Rahway, NJ USA, and its affiliates. All rights reserved., Copyright © 2023 Merck, NJ USA, and Its affiliates. All rights reserved.. Copyright © 2023 Merck & Co., Inc., Rahway, NJ USA, and its affiliates. All rights reserved., Copyright © 2023 Merck, NJ USA, and Its affiliates. All rights reserved. tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

*ASK YOUR QUESTIONS HERE: http://www.speakpipe.com/CACTF*

Last year, a research study explored consumer desire for transparency in animal protein. In the survey, two-thirds of consumers reported transparency in animal protein is extremely or very important. Participants shared that food safety and nutrition for “me and my family” are the main motivators for this interest. And yet, only 35 percent of consumers surveyed feel that the animal protein industry is transparent about sustainability or animal care/treatment. That’s a gap we can help fill.

“We're really steadfast in reassuring that the food in the United States is the safest on the planet, that those who are in food production have made leaps and bounds in sustainability, that the diversity of today's food system empowers consumers to make the choice that is absolutely best for them... And then finally, it's important that we let them know that we're constantly innovating and leveraging technology to improve all aspects of food.” - Roxi Beck

In this episode, Jane Dukes, Associate Director of Value Chain & Consumers Affairs, speaks with Roxi Beck, director of consumer engagement at the Center for Food Integrity, and Tim Hammerich, senior director of communications at Cogent Consulting.

“I think farmers my age, as they're playing more leadership roles on the farm, are more interested in embracing technology and are more sustainability-conscious. And because of that, I think we will start to see more data available to tell the story of what's actually happening from farm to fork.” - Tim Hammerich

This Week’s Podcast:

  • Meet Roxi Beck, director of consumer engagement at the Center for Food Integrity and Tim Hammerich, senior director of communications at Cogent Consulting
  • Discuss and understand what consumers mean by saying they prefer transparency in their food chain and where they find this value in the products they buy
  • Explore the shared value strategy in communication with consumers to show that you support what matters most to them

Click the SpeakPipe link and let us know what your questions are! We will try to answer as many of them as we can on podcasts throughout the year.

  continue reading

13 jaksoa

Semua episod

×
 
Loading …

Tervetuloa Player FM:n!

Player FM skannaa verkkoa löytääkseen korkealaatuisia podcasteja, joista voit nauttia juuri nyt. Se on paras podcast-sovellus ja toimii Androidilla, iPhonela, ja verkossa. Rekisteröidy sykronoidaksesi tilaukset laitteiden välillä.

 

Pikakäyttöopas