RFM172 – If I had to start my Digital Agency again, what would I do?

RetainFM – Build your Digital Agency on Recurring Revenue

Main talking points include:

Prefer to watch this show? Subscribe to the YouTube Channel!

#1 – look inwards – "What do YOU want?"

• What type of lifestyle do you want?
• What interests you?
• How much money do you want to make?
• Do you want to be in a location?
• Do you want staff?
• How will it serve you?

#2 – where can I make a difference?

• What is your skill set, and how can that commercial impact on businesses?

#3 – do any of my points above line up?

• If no, what industries are cash rich?
• Legal
• Jewellery
• Financial Services
• Events
• (Industries that are used to spending money to make money)

#4 – create my proposition (and my product / service)

• How can I help you, and why thats a benefit to you
• How we work together over time (recurring and non-recurring options)
• Do this to MVP level

#5 – network

• Content creation, SEO, email funnels are all good, but they're not fast
• Meeting people face-to-face IS fast
• Be clear about what you do (and do NOT) do

#6 - make sales

• So far, everything is just theory – an idea doesn't work until someone buys it.
• With 5 customers I can start to make improvements
• With 10 customers I can start to make processes
• With 20 customers I can start to delegate (if I want)
• Do something towards making a sale EVERY DAY.

#7 - review, refine, rescope, repeat

• When it feels right
• Does it deliver?
• Does it work for me?
• Does it work for them?
• Is my price right?
• Can I be more efficient?
• How do I serve more people?
• When do I review again? <- This is my target

#8 - keep an eye on company value

• Will I EVER want to sell it?
• If so, this needs to operate away from me – always keep that in mind

Join the Facebook Group