Optimize Sales Team Productivity: Eliminate Barriers and Streamline Sales Processes | John Rankins & Oscar Chavez

The Sales Machine

I’m thrilled to have Oscar Chavez, the brilliant mind behind Growthly Group, joining us. Oscar’s a powerhouse in B2B sales, with $80 million in revenue under his belt and a knack for transforming teams with some seriously sharp sales strategies.

In this episode, he’s here to tackle the biggest pain points we all face in B2B sales: efficiency, demand generation, and yes, those frustrating silos that can slow deals to a crawl. Oscar’s going to break down his EMPOWR methodology, a game-changing approach that digs deep into customer pain points, helping you close deals by truly understanding what your clients need.

From outbound strategies to the power of AI in sales, this episode is packed with ideas to level up your efficiency and build those game-changing relationships. If you’re ready to streamline your sales approach, stick around—Oscar’s got the roadmap!

Episode Highlights

"I fell into sales after studying software development. My first role was commission-only outbound, and every day for two weeks I was getting sworn at—it was rough." - Oscar Chavez

"It's solving a bigger problem. You're saving a lot more money and you're getting to the root cause. I love that because ultimately there's a strategy to do that, right? There's pain, there's pleasure in sales and what drives the sale is really the pain and what it's going to cost the organization." - John Rankins

"Have the best solution, be the most friendly and have more empathy for the customer than anyone else. You really got to be there to support them. You're not there to be salesy. You're there to really support them through the journey. And that's really what builds those relationships." - Oscar Chavez

"You got to read the room. Earlier you said that you kept pitching the cloud and security in the cloud, but you were talking to the hand because you weren't talking to the right people." - John Rankins

Chapters

(06:03) - The Role of Inbound and Outbound Sales

(12:09) - The Importance of Demand Generation

(18:10) - Bridging Silos in Large Corporations

(24:14) - Understanding the Risks Framework in Sales

(34:43) - Strategies for Outbound Prospecting

Connect with Oscar Chavez

Website: www.oscar-chavez.com

LinkedIn: https://www.linkedin.com/in/theoscarchavez/

Facebook: https://www.facebook.com/OscarChavezEntrepreneur/

X: https://x.com/theoscarchavez

Instagram: https://www.instagram.com/theoscarchavez/

YouTube: https://www.youtube.com/@GrowthlyGroup

Oscar’s Million Dollar Deals Book: https://www.oscar-chavez.com/mddbook

Connect with John Rankins

Website: https://thesalesmachine.com/

Facebook: https://www.facebook.com/TheSalesMachineOfficial

Instagram:https://www.instagram.com/thesalesmachine_official/

LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/

YouTube:https://www.youtube.com/@JohnRankinsOfficial