French Florist: LA’s Dominant Flower Power Is Revolutionizing The Florist Industry

Celebrating Small Family Businesses

French Florist in Los Angeles is 37 years old and is a family business. If you’re a florist, or you have a friend who is, you’re really going to want to listen to this podcast. You’ll learn just how many florists are family businesses. You’ll also learn how services like 1 800 Flowers hurt the small florists.

This episode was full of surprises for us, even though we had a get acquainted call with Michael Jacobson before we booked the recording date.

His business partner Angela was the biggest surprise, because we didn’t realize that they were related. Then Angela revealed that she has a computer programming background, which was extremely helpful to their modernization efforts. Then she revealed that she has a strong background in learning management systems and training creation. That’s a big advantage in the franchise portion of the business.

Listening to how these two balance their different levels of experience in the industry and leverage their respective strengths is useful to any business owner.

We are happy to bring this episode to you.

Learn more about this business at https://www.frenchflorist.com/ or learna about their franchising opportunity at https://frenchfloristfranchise.com/

00:00 Introduction to French Florist

00:30 The Origin Story: From Tiny Shop to LA's Largest Delivery Florist

01:03 Michael's Vision: Keeping the Business in the Family

01:56 Angela's Role: The Glue of the Organization

02:37 Challenges in the Florist Industry

04:36 Innovations and Technological Advancements

11:29 Family Dynamics in Business

15:37 Constructive Disagreements and System Improvements

19:18 Expanding Through Franchising

26:00 Training and Learning Management Systems

27:16 The Ultimate Goal of Training

27:40 Transitioning to Electronic Manuals

28:35 Joining the Florist Business

30:35 Challenges of Running a Small Business

31:56 Innovations in Florist Technology

37:22 The Importance of Customer Relationships

44:53 Franchising Opportunities for Florists

47:31 Conclusion and Final Thoughts