311 - Human-Centric Way To Reduce Price

Rev Real Estate School | Top Real Estate Agent Training

In this episode of Rev Real Estate School, host Michael Montgomery dives into the challenging conversation of price reductions. Learn effective strategies to communicate with empathy, position yourself on the same team as your clients, and use the most important data points to guide sellers in making informed decisions. Key insights include understanding the significance of days on market, positioning price as a marketing tool, and framing discussions around risk tolerance. Perfect for real estate agents looking to improve their client interactions and sell homes faster.

What we discuss: Price reductions, seller communication, scripting for price reductions

Timestamps 00:00 Introduction 00:20 Empathy in Price Reduction Conversations 01:23 Timing and Indicators for Price Reductions 03:16 Importance of Time on Market 04:36 Positioning and Marketing Lever 06:13 Handling Seller Objections 09:16 Framing with Risk Tolerance 11:04 Final Thoughts and Support

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Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI and no cold calling, FSBOs, expireds, or online leads. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, SOI growth, social media, scripts, dialogues, habits, mindset, networking, and negotiation.