How Community Engagement Can Shift Customer Behavior With Ryan Lynn, Senior Vice President of Brand Development and Marketing at The Dirty Buffalo

From Persona To Personal

Ryan Lynn is the Senior Vice President of Brand Development and Marketing at The Dirty Buffalo, an award-winning restaurant that was featured on both the Food Network and the Travel Channel. Ryan specializes in public relations, community engagement, media relations, and social media marketing in the restaurant and music industries. As an eight-year US Navy veteran, Ryan has developed leadership skills that enable him to interact and collaborate with multiple levels of management, government agencies, and people of diverse cultural backgrounds.

What you’ll learn in this episode:

When people think of marketing, they often think of advertising, social media, or email campaigns, but it can encompass anything that changes customer behavior. Community building and engagement is a method many don’t employ but can be a very effective marketing strategy.

With over a decade of leadership positions at The Dirty Buffalo, Ryan Lynn says word-of-mouth was initially the most effective form of marketing but has since evolved into community engagement. Ryan explains how community involvement not only feels good but has also helped the business grow organically. During the pandemic, Ryan is particularly proud that The Dirt Buffalo donated 100 Chromebooks to a local school for underprivileged children and how valuable it was when kids were forced to have school from home.

On this episode of From Persona to Personal, Roger Hurni sits down with Ryan Lynn, Senior Vice President of Brand Development and Marketing at The Dirty Buffalo, to chat about marketing a small, growing restaurant business. Ryan shares why experiencing The Dirty Buffalo in person is valuable for the customer, how the brand survived on delivery and carry-out during the pandemic, and the benefits of community engagement.