Using Product Personalization To Personalize Digital Marketing With Zach Hempen, Director of Digital Marketing at Your Pie Franchising

From Persona To Personal

Zach Hempen is the Director of Digital Marketing at Your Pie Franchising. Born in 2008 in Athens, Georgia, Your Pie offers a pizza with a crust created through traditional brick oven cooking with unique toppings, including avocado, pickles, and peaches.

In the marketing space for over a decade, Zack possesses sales, management, strategy, social media, and advertising skills. His expertise ranges from helping companies like McDonald's launch their initial Facebook pages to leading entire marketing teams.

What you’ll learn in this episode:

If you're in the mood for pizza, multiple options are usually available in any direction. That’s why pizza places have to set themselves apart in this saturated marketplace. How can a pizza brand personalize the experience to keep customers coming back?

According to Zach Hempen of Your Pie Franchising, personalizing products for unique customer groups led to tremendous growth through its digital marketing efforts. Your Pie caters to many customer preferences, including gluten-free crust, keto-friendly choices, vegan cheese, meatless options, and vegan sausage. Marketing those options and then evaluating them from an SEO perspective, Zach found that no other brands are competing on that front. As a result, Your Pie remains the number one vegetarian, keto-friendly, and gluten-free option. Although their target customer is a smaller subset in the marketplace, Zach knows they’re some of the most passionate about their food choices.

On this episode of From Persona to Personal, Roger Hurni welcomes Zach Hempen, Director of Digital Marketing at Your Pie Franchising, to discuss the benefits of product personalization and how digital marketing can be used to target your customers. Zach talks about what excites him most about his work with Your Pie, why product personalization has been so valuable, the advantages provided by the brand’s mobile app, and the worst advice he has ever received.