How To Properly Utilize Marketing Managers.

Mission Control Podcast

In this episode, Mike goes over tips and tricks on how to get the most from your marketing manager. Companies often hire a marketing manager without a proper vision for them. This can lead to frustration on both sides. Clear expectations and a well-thought-out plan will ensure you can get the most out of your marketing manager, which benefits both of you.

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00;00;23;09 - 00;00;31;01 Unknown What is the roadmap to making sure that your marketing manager is making the biggest impact possible for your company, your customers?

00;00;31;03 - 00;00;47;03 Unknown I recently put out a short piece of content and drew the ire of some people that have marketing managers. So I want to talk about the solution. What can we do to make the most out of the position? And that's what we'll do in this video. Stick around till the end because there will be a bonus piece of content that will be truly meaningful and impactful.

00;00;47;05 - 00;01;09;28 Unknown So the first thing I'd recommend doing is market research. Understand what your prospective customers, what they want. You can analyze your historical data, use leverage your employees like they're talking to these customers and have historically get insights from them as far as what your customers prefer, what they like, what they don't like, and analyze and understand your competitors.

00;01;09;28 - 00;01;28;18 Unknown What are they doing that maybe we can do better and they'll be a point of differentiation so that we can really stand out in the market. On the digital marketing side. You can use tools like samurais or rafts or Mars to understand what they're doing online, the type of content that they're creating, what type of backlinks that they have.

00;01;28;21 - 00;01;36;12 Unknown And again, ultimately the goal that we want to achieve is differentiating ourselves and ultimately get more visibility is from your target market.

00;01;36;12 - 00;02;00;28 Unknown Another thing is brand management and identity. What is your brand? There's a lot of things that are encompassed within brand, and that's a topic for another video. But making sure that your brand is clear, consistent messaging is consistent across all platforms and what you're conveying to your current customers, your future customers is the same throughout it. What you want it to be homogenous, right?

00;02;00;28 - 00;02;17;28 Unknown You don't want, you know, messaging in this county to be different than messaging in this county or your door hangers here to look different than your door hangers here. You want as much synergy as possible so that it really resonates with your prospective audience as far as who you are, what you stand for, and why they should work with you

00;02;17;28 - 00;02;26;20 Unknown content creation and management? What type of content are you guys putting out? This goes for blogs. Google Business profile, posting videos.

00;02;26;20 - 00;02;46;26 Unknown What are you putting out and why? So developing a content calendar to make sure that the content that you're putting out to your target audience is consistent with your values, what you bring to the table as far as value and really helping educate your prospects in advance of their need can be absolutely huge.

00;02;46;26 - 00;02;49;14 Unknown As far as making you a trusted industry authority,

00;02;49;14 - 00;03;09;02 Unknown CRM management, what's going into your CRM? How is it being used? What type of automations are being leveraged in that process? This is an opportunity for your marketing manager to pay attention to these things, to ultimately optimize what's being done or what's not being done to make sure that everything within your company is a seamless as possible.

00;03;09;04 - 00;03;27;03 Unknown There's the least amount of friction as there can be because as you increase friction, you increase the likelihood of unhappy employees and negative customer experience. And if there's just a little attention to detail consistently set forth to that process and understanding how we can maybe make it better, it goes a long way.

00;03;27;08 - 00;03;54;03 Unknown Analyzing data and reporting this is another opportunity to add a tremendous amount of value to the company for marketing manager. This can be reporting from your digital marketing company. It can be reporting from your CRM, but understanding these insights. What's going on with different aspects or spokes within the company, and then taking those insights and deriving a plan to improve every nature of the business is absolutely vital as a growing company.

00;03;54;05 - 00;04;07;01 Unknown And whether you want to grow, whether you want to be more profitable, whatever the case is, making sure that we understand the numbers around our business are an integral part of growth and being successful. So we want to make sure that they're paying attention to these things,

00;04;07;01 - 00;04;13;05 Unknown setting and managing budgets right. So what are we spending? Where are we spending it?

00;04;13;08 - 00;04;41;20 Unknown What's coming as a result of where we're investing our money? We always want to make sure that for every dollar out, we're getting as much back to the company as possible. So your marketing manager can make sure that they are in consistent analysis of all these different places that we're placing our money, try to do their best to understand the ROI associated with these different channels of marketing, advertising, branding, to make sure that we can make educated decisions moving forward to best position ourselves for success in the future.

00;04;41;24 - 00;05;11;13 Unknown Collaboration and strategic partnerships is absolutely huge, right? So it could be collaborating with your sales team to get a pulse on what they're hearing from their customers. It could be building a strategic partnership with a another contractor, whether it's in the same industry or an adjacent home service industry to ultimately send more referral work back and forth. Like this is a great opportunity and a just a fantastic use of a marketing manager's time to create more opportunities for your company moving forward.

00;05;11;16 - 00;05;18;17 Unknown I highly recommend that any marketing manager out there focuses on these because the upside is tremendous.

00;05;18;17 - 00;05;21;27 Unknown For marketing Manager. It's important to understand that

00;05;21;27 - 00;05;38;22 Unknown what worked five years ago, what works today will work five years from now. It's fluid. It often change so consistently doing research as far as trends in the industry, in your market like that can be a very valuable component to consistently optimizing where you're

00;05;38;22 - 00;05;49;27 Unknown spending your money from marketing and advertising perspective to make sure that we have our ROI top of mind and we're consistently doing the things that are necessary to be as successful as possible.

00;05;50;00 - 00;06;22;18 Unknown Another great opportunity is to make sure that your marketing manager is consistently meeting with the people responsible for your marketing, whether that's an internal team, it's an external team or some sort of hybrid blend of both. It's important that they're committed to having consistent meetings, understanding what's taking place as it relates to the marketing and advertising for your company, because with this knowledge they can consistently hold people accountable, make any type of iterations or pivots to the campaigns that they see fit to ultimately position us for success moving forward.

00;06;22;23 - 00;06;44;08 Unknown Okay, so having said all that, I promise you a bonus tip at the end. Here's the delivery. So if you have a marketing manager set up routine meetings with your sales team, your sales team is consistently talking to people within your market that own homes and ultimately need service. Some of those meetings will result in sales for your company.

00;06;44;11 - 00;07;17;00 Unknown Some of them will result in absolutely nothing other than the feedback that they got from that customer. That feedback is still very important because if we can understand what the most typical reasons are that a homeowner decides not to do business with us, that gives us valuable insights as far as how can we proactively in the future cater our branding, our messaging, our conversations, our sales pitches in a way that proactively disarms those objections or mitigates the impact fulness of them and neutralizes them in a sense.

00;07;17;02 - 00;07;28;00 Unknown And if we make a concerted effort to do that, we're going to be better positioned on our ongoing sales calls with a higher likelihood of closing those prospects and having them become customers of ours.

00;07;28;00 - 00;07;45;00 Unknown So I hope that you found this information helpful. Drop any comments that you have. If you think this will benefit somebody, share with them. We want as many people to see this as possible so they can make the best use of the resources within their company to again, position themselves for success today, tomorrow, and beyond.

00;07;45;02 - 00;07;46;02 Unknown Appreciate you viewing.