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Bouncing Back After the Death of Marketing Attribution -- with SparkToro's Rand Fishkin
Manage episode 407416915 series 3559950
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“What are we getting for our ad spend?” This question is getting even more difficult to answer since the death of marketing attribution as we know it is looming.
GDPR and CPAA have killed third-party cookies, and almost all privacy laws are getting even more strict. Will it be a return to the metrics of impressions, views, and engagement?
In this episode of Closing Time, Rand Fishkin, CEO of SparkToro, talks about what marketers need to do to prepare their teams and board rooms for a reporting shift and how to surface metrics that contribute to an overall lift. Watch the episode on YouTube.
Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.
Connect With:
• Rand Fishkin: LinkedIn // Twitter // SparkToro Website
• Val Riley: LinkedIn
• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube
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