#44 - Attracting Adult Learners to Your Higher Ed Programs w/ Chris Rapozo from Hannon Hill

Higher Ed Storytelling University

My guest today is Chris Rapozo, Marketing Specialist at Hannon Hill. As an adult learner himself, Chris shares his personal story and insights on marketing to non-traditional students. He offers a unique perspective on the motivations and challenges of the non-traditional learner demographic that higher ed marketers want to attract.

Key Takeaways:

• Adult learners seek education with purpose - to grow personally and professionally. Marketers should emphasize how their programs can help students achieve their goals.
• Highlight student success stories as social proof. This builds trust and helps prospective students envision succeeding.
• Share the struggles too - overcoming challenges is part of the journey. This shows authenticity.
• Make the admissions process easy to navigate. Complexity causes frustration which makes students leave.
• Use personalization tools and chatbots on your website for customized experiences. This eliminates friction.
• Target social ads on platforms where adult learners spend time - LinkedIn and Facebook.

Connect with Chris:

• LinkedIn: https://www.linkedin.com/in/christopherrapozo/
• Twitter: https://twitter.com/RapozoChris
• Email: [e-mail]

Connect with Hannon Hill:

• https://www.hannonhill.com/index.html

Connect with John:

• LinkedIn: https://www.linkedin.com/in/johnazoni
• Learn more about UNVEILD: https://unveild.tv
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