The Step by Step Guide to Create a Customer Research Plan 2 Out of 3 I Episode 20

Living in Alignment with Ale Wiecek Rojo

In today’s episode, I will explain to you the six components of a thorough, human-centered, and highly effective research plan that will allow you to ask the right questions, establish precise objectives, and extract the richest insights from your future customers or users.

I have done HUNDREDS OF customer interviews, survey but at the beginning of my business I probably didn’t have the best research and was left wishing I asked better questions.

Just as a well-prepared traveler sets out on a journey with a map in hand, a researcher embarks on a quest for knowledge armed with a solid research plan.

You are going to learn the pivotal role of a well-structured research plan in guiding entrepreneurs like you toward meaningful discovery and business success. You will also discover the and step by step strategies on how you can create a research plans tailored to your unique product or business idea.

Remember, a well-prepared researcher is a researcher who uncovers gold.

You and I are going to break down the essential components of a research plan, including the hunt statement, project research objectives, and key questions, as well as outcomes and outputs.

Together, let’s learn how these components can help us craft a research plan that is both purposeful and effective.

This is going to be a lot of learning, are you ready for it? :)

Xo, Ale

Topics we will cover:

(00:02:10) Why do we need to have a research plan?

(00:04:44) The hunt statement

(00:06:38) Project research objectives

(00:08:35) Key questions will guide the research process

(00:10:38) A value proposition canvas

(00:12:25) Creating a customer persona

(00:13:37) Advertisement: Get ready for an incredible journey to living in alignment! I'll be touring cities near you, spreading wisdom on entrepreneurship and business startups, and embracing your purpose-driven path. Join the Living in Alignment Tour!

(00:15:15) Outcomes and outputs

(00:17:08) The timeframe of a research interview

(00:19:07) Sampling strategies for effective research

(00:22:45) Give value to people’s time

(00:26:05) Embrace an experimentation mindset

Key Takeaways:

“A research plan allows you to create a lot of clarity to ensure that you're asking the right questions and ensure that you have the right objectives." – Ale Wiecek Rojo

“If you don't have a destination in mind and you don't know exactly the things that you're asking them, how are you going to ultimately ensure that you're squeezing every single second of that interview? – Ale Wiecek Rojo

"Your hunt statement defines how the research will address the problem or opportunity, providing a clear objective for your study." – Ale Wiecek Rojo

“You need to learn how to fail fast as an entrepreneur and have this experimentation mindset.” – Ale Wiecek Rojo

"You're not your idea. You must have an experimentation mindset that will help you detach yourself emotionally from the thing that you're trying to create." – Ale Wiecek Rojo

Connect with Ale Wiecek Rojo:

Test Your Product or Business Idea with Our Experimentation Workbook - https://alewiecekrojo.com/experimentationworkbook

7 Questions to Your Purpose (Episode 2): https://alewiecekrojo.com/7questionstopurpose

FREE 7-Day to Alignment Challenge: https://alewiecekrojo.com/7dayschallenge to sign up.

Website: https://www.sqrone.com.au

Instagram: https://www.instagram.com/alewiecek

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LinkedIn: https://au.linkedin.com/in/alewiecek

YouTube: https://www.youtube.com/@alewiecek1597