“Inbox Zero” is Not a Realistic Goal for CEOs

Make Space For More

Episode Summary

In this episode, Melissa Swink discusses the concept of “inbox zero” and how her perspective has evolved over the years. She shares tactics for achieving “inbox zero” on a daily basis, while cautioning that this might not be the best goal for every business owner. Tune in for a nuanced perspective on inbox management, as well as some tips for having an assistant help manage your emails.

Key Highlights:

• “Inbox zero” is the concept of achieving zero emails in your inbox, every day.
• This can be achieved by reducing the overall email volume, redirecting messages to others on your team, and spending focused time in your emails each day.
• Learn the importance of organization and responsiveness in managing email.
• Every business owner should decide if “inbox zero” is a reasonable or smart goal.
• CEOs should prioritize big picture goals and initiatives that drive growth and success in their businesses.
• Email management is crucial for productivity, but it should not overshadow more important tasks and responsibilities.

About Melissa:

Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.

Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.

Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more!

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