Attract more of the right students to your course

The Partnership Podcast - Higher Ed Marketing

Attracting the right students to your university is more important than ever, and academic colleagues play a crucial role in this process. In this episode of The Partnership Podcast – Higher Ed Marketing, host Penny Eccles shares key insights into how universities can boost their student recruitment strategies through collaboration and smart marketing.

Maximising student recruitment via PRISM

With a focus on how universities, and more specifically academic colleagues, can attract more of the right students, Penny introduces the PRISM method—a strategy that covers Positioning, Relationships, Issues, Stickiness, and Measurement.

She looks at the role that academic colleagues play in making courses more appealing and competitive. Whether it's refining course descriptions, nurturing school relationships, or creating memorable open day pitches, this podcast episode focuses on providing universities with the tools to grow market share and build lasting connections with potential students.

In This Episode

• Introduction to the PRISM method
• Course positioning strategies
• Building relationships with prospective students
• Addressing recruitment barriers
• Creating memorable messaging
• Establishing thought leadership
• Importance of measuring recruitment success
• Summary and additional resources

Quotes

• “When we talk to some universities, we ask them, do they believe that academic colleagues see part of their role as being in support of marketing and student recruitment? And if I'm honest, we get a mixed response.”
• “It's not always about just great marketing. If your product isn't as exciting as your nearest competitors, no amount of promotion can bring you greater market share.”
• “What they [students] actually want is to feel something. They want to feel a connection. And we can help that by telling a story.”