Finding Your True SEO Competitors (EP38)

Small Business Sweet Spot

Who are your true SEO competitors? Spoiler: They’re not always the businesses you think you’re competing against. In this episode of The Small Business Sweet Spot, I break down one of the most misunderstood aspects of SEO. You’ll learn how to identify your real competition online, why it matters for your business growth, and how emerging AI search engines like Perplexity are reshaping the landscape.

What You’ll Learn in This Episode

• Common misconceptions about SEO competitors and why your competitors in real life aren’t always your competitors online.
• How to identify your true SEO competitors based on visibility, not similarity.
• Practical steps to uncover your competitors using Google, TikTok, SEO tools, and AI search engines.
• Why understanding your competitors helps you create smarter, more effective strategies for content and SEO.

Action Steps After Listening

Explore AI search engines like Perplexity to see who’s visible in conversational search results.

Search your target keywords on Google and TikTok. Take note of the websites, platforms, or influencers dominating the results.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ Newsletter - Digital Marketing Takeaway

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