Righting Branding Wrongs - Consistency is key when working with your brand

Marketing Team of One

In this episode, hosts Mike and Eric discuss the importance of maintaining brand consistency, emphasizing that a brand is more than just a logo—it's about using that logo and other brand elements consistently across all platforms. Mike shares a frustrating example of a company using three different logos at once, highlighting the challenges small teams face when one person handles multiple roles, leading to potential inconsistencies. They stress the necessity of having a brand guide or style guide to ensure uniformity and clarify the broader concept of a brand beyond just its visual symbols.

Links Mentioned in the show:

Standards online brand guideline solution https://standards.site/

Codo Design Beer rebranding guidebook. https://craftbeerrebranded.com/

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