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Sisällön tarjoaa Bryce Whitwam and Ali Kazmi. Bryce Whitwam and Ali Kazmi tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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The Best of the Best 2024 China Marketing Trends Show

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Manage episode 402429967 series 3003211
Sisällön tarjoaa Bryce Whitwam and Ali Kazmi. Bryce Whitwam and Ali Kazmi tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
What are the big marketing, advertising, and technology trends facing China in 2024? Ali and Bryce scoured the internet so you don't have to, uncovering 3 trends we think everyone should be paying attention to. What are the "meh" trends - the ones we have seen before, ones without context or thought, or ones simply that won't happen at all? We call these "BS Trends."
Ali's Trends:
1. China's Rise of Mindful Consumption: How can brands take advantage of this trend?
2. Personalization & AI: What do you win/lose as a marketer with hyper-personalization?
Bryce's Trend: The Revenge of Creative Mediocrity in social media + Quiet Selling: Chinese are getting bored & brands are getting lost. What to do about it?
The BS Trends...you'll have to listen and find out!
Mintel Trends Report: https://www.mintel.com/?_bt=652169658476&_bk=mintel%20trends&_bm=p&_bn=g&_bg=150165006951&utm_medium=cpc&utm_source=google&utm_content=Threepipe-GO19856573414~GO150165006951&gad_source=1&gclid=CjwKCAiA_tuuBhAUEiwAvxkgTvkVPvsy56pxR5h3wIfFmLRBy9F-gTDJZCbpQT6sFl0SRM6Ws-H07hoCTF8QAvD_BwE
Mindshare Trends Report: https://www.mindshareworld.com/news/weekly-prompt-top-trends-to-watch-in-2024
Accenture Live Trends 2024: https://www.accenture.com/us-en/insights/song/accenture-life-trends?c=acn_glb_accenturelifetrgoogle_13981689&n=psgs_1023&gad_source=1&gclid=CjwKCAiA_tuuBhAUEiwAvxkgTvHAYU5lQVbFgftuuzMTd-Q0a-yYYQ85cacRLNQTS5-PEuy9Wth2aBoC-bMQAvD_BwE&gclsrc=aw.ds
Determ PR Trends 2024: https://www.determ.com/ebook/pr-trends-and-challenges-in-2024/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
  continue reading

55 jaksoa

Artwork
iconJaa
 
Manage episode 402429967 series 3003211
Sisällön tarjoaa Bryce Whitwam and Ali Kazmi. Bryce Whitwam and Ali Kazmi tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
What are the big marketing, advertising, and technology trends facing China in 2024? Ali and Bryce scoured the internet so you don't have to, uncovering 3 trends we think everyone should be paying attention to. What are the "meh" trends - the ones we have seen before, ones without context or thought, or ones simply that won't happen at all? We call these "BS Trends."
Ali's Trends:
1. China's Rise of Mindful Consumption: How can brands take advantage of this trend?
2. Personalization & AI: What do you win/lose as a marketer with hyper-personalization?
Bryce's Trend: The Revenge of Creative Mediocrity in social media + Quiet Selling: Chinese are getting bored & brands are getting lost. What to do about it?
The BS Trends...you'll have to listen and find out!
Mintel Trends Report: https://www.mintel.com/?_bt=652169658476&_bk=mintel%20trends&_bm=p&_bn=g&_bg=150165006951&utm_medium=cpc&utm_source=google&utm_content=Threepipe-GO19856573414~GO150165006951&gad_source=1&gclid=CjwKCAiA_tuuBhAUEiwAvxkgTvkVPvsy56pxR5h3wIfFmLRBy9F-gTDJZCbpQT6sFl0SRM6Ws-H07hoCTF8QAvD_BwE
Mindshare Trends Report: https://www.mindshareworld.com/news/weekly-prompt-top-trends-to-watch-in-2024
Accenture Live Trends 2024: https://www.accenture.com/us-en/insights/song/accenture-life-trends?c=acn_glb_accenturelifetrgoogle_13981689&n=psgs_1023&gad_source=1&gclid=CjwKCAiA_tuuBhAUEiwAvxkgTvHAYU5lQVbFgftuuzMTd-Q0a-yYYQ85cacRLNQTS5-PEuy9Wth2aBoC-bMQAvD_BwE&gclsrc=aw.ds
Determ PR Trends 2024: https://www.determ.com/ebook/pr-trends-and-challenges-in-2024/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
  continue reading

55 jaksoa

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