The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Sisällön tarjoaa Bryce Whitwam and Ali Kazmi. Bryce Whitwam and Ali Kazmi tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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The Great Shanghai Lockdown's Impact on Marketing
MP3•Jakson koti
Manage episode 325842488 series 3003211
Sisällön tarjoaa Bryce Whitwam and Ali Kazmi. Bryce Whitwam and Ali Kazmi tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Shanghai's Lockdown will enter its 5th week starting next week. How are brands in China reacting now or should they react at all? And more importantly, how will the lockdown impact the market in the long term and how should brands prepare for the future? Is this a great moment in advertising to connect with the masses?
Please welcome McCann Health China's Chief Strategy Officer, Henry Shen, and Ogilvy Shanghai's Strategy Director, Arjun Paul Vendanayagam, to discuss this with Ali and Bryce.
1. Living the life of a strategic planner under Shanghai lockdown
2. Two sides of the coin: The Lockdown has actually brought neighbors closer together. People are starting to lose it
3. Short Term: Brands are being more cautious because they don't want to over-promise.
4. JD.com steps up and tries to deliver truckloads by the day
5. Long Term: Expect 2 Extremes: Carp Diem v. Stock For a Rainy Day: How to achieve the balance
6. Potential territories: Mental Wellness, Real-World Experiences, Comradeship, Live With What You Have
7. Can mental health be a potential brand territory?
8. Don't Waste This Crisis! Yes, it's possible here.
9. Anything you wish you knew as an advertiser?
10. Our 3 Key Lockdown Survival Tips: Yes, one is don't look at your phone so much!
11. A/B Test: Coke, Prison Break, Playstation, and lots of cabbages!
Henry Shen on LinkedIn: https://www.linkedin.com/in/shenhan/
Arjun Paul Vendanayagam on LinkedIn: https://www.linkedin.com/in/arjun-vedanayagam-16454918/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
Please welcome McCann Health China's Chief Strategy Officer, Henry Shen, and Ogilvy Shanghai's Strategy Director, Arjun Paul Vendanayagam, to discuss this with Ali and Bryce.
1. Living the life of a strategic planner under Shanghai lockdown
2. Two sides of the coin: The Lockdown has actually brought neighbors closer together. People are starting to lose it
3. Short Term: Brands are being more cautious because they don't want to over-promise.
4. JD.com steps up and tries to deliver truckloads by the day
5. Long Term: Expect 2 Extremes: Carp Diem v. Stock For a Rainy Day: How to achieve the balance
6. Potential territories: Mental Wellness, Real-World Experiences, Comradeship, Live With What You Have
7. Can mental health be a potential brand territory?
8. Don't Waste This Crisis! Yes, it's possible here.
9. Anything you wish you knew as an advertiser?
10. Our 3 Key Lockdown Survival Tips: Yes, one is don't look at your phone so much!
11. A/B Test: Coke, Prison Break, Playstation, and lots of cabbages!
Henry Shen on LinkedIn: https://www.linkedin.com/in/shenhan/
Arjun Paul Vendanayagam on LinkedIn: https://www.linkedin.com/in/arjun-vedanayagam-16454918/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
60 jaksoa
The Great Shanghai Lockdown's Impact on Marketing
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Jakson koti
Manage episode 325842488 series 3003211
Sisällön tarjoaa Bryce Whitwam and Ali Kazmi. Bryce Whitwam and Ali Kazmi tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Shanghai's Lockdown will enter its 5th week starting next week. How are brands in China reacting now or should they react at all? And more importantly, how will the lockdown impact the market in the long term and how should brands prepare for the future? Is this a great moment in advertising to connect with the masses?
Please welcome McCann Health China's Chief Strategy Officer, Henry Shen, and Ogilvy Shanghai's Strategy Director, Arjun Paul Vendanayagam, to discuss this with Ali and Bryce.
1. Living the life of a strategic planner under Shanghai lockdown
2. Two sides of the coin: The Lockdown has actually brought neighbors closer together. People are starting to lose it
3. Short Term: Brands are being more cautious because they don't want to over-promise.
4. JD.com steps up and tries to deliver truckloads by the day
5. Long Term: Expect 2 Extremes: Carp Diem v. Stock For a Rainy Day: How to achieve the balance
6. Potential territories: Mental Wellness, Real-World Experiences, Comradeship, Live With What You Have
7. Can mental health be a potential brand territory?
8. Don't Waste This Crisis! Yes, it's possible here.
9. Anything you wish you knew as an advertiser?
10. Our 3 Key Lockdown Survival Tips: Yes, one is don't look at your phone so much!
11. A/B Test: Coke, Prison Break, Playstation, and lots of cabbages!
Henry Shen on LinkedIn: https://www.linkedin.com/in/shenhan/
Arjun Paul Vendanayagam on LinkedIn: https://www.linkedin.com/in/arjun-vedanayagam-16454918/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
Please welcome McCann Health China's Chief Strategy Officer, Henry Shen, and Ogilvy Shanghai's Strategy Director, Arjun Paul Vendanayagam, to discuss this with Ali and Bryce.
1. Living the life of a strategic planner under Shanghai lockdown
2. Two sides of the coin: The Lockdown has actually brought neighbors closer together. People are starting to lose it
3. Short Term: Brands are being more cautious because they don't want to over-promise.
4. JD.com steps up and tries to deliver truckloads by the day
5. Long Term: Expect 2 Extremes: Carp Diem v. Stock For a Rainy Day: How to achieve the balance
6. Potential territories: Mental Wellness, Real-World Experiences, Comradeship, Live With What You Have
7. Can mental health be a potential brand territory?
8. Don't Waste This Crisis! Yes, it's possible here.
9. Anything you wish you knew as an advertiser?
10. Our 3 Key Lockdown Survival Tips: Yes, one is don't look at your phone so much!
11. A/B Test: Coke, Prison Break, Playstation, and lots of cabbages!
Henry Shen on LinkedIn: https://www.linkedin.com/in/shenhan/
Arjun Paul Vendanayagam on LinkedIn: https://www.linkedin.com/in/arjun-vedanayagam-16454918/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
60 jaksoa
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