How SHE Stayed True to Her Roots and Landed in 800+ Stores with Katherine from People Haircare

SHE-talks E-commerce

In today’s episode of SHE-talks E-commerce we meet Katherine Ruiz, founder of People Haircare and a trailblazer in the hair care industry.

From embracing her curls to launching a successful brand in Coles, Katherine’s journey is a testament to the power of self-belief, strategic partnerships, and staying true to your values.

Whether you’re just starting out or scaling your e-commerce brand, there’s something in this episode for everyone!

We dive into:

✨ Getting into Coles: Katherine talks about how she managed to get People Haircare into 800+ Coles stores right from the start.

✨ Katherine’s Personal Hair Journey: Katherine opens up about how her lifelong relationship with her curls led her to create People Haircare.

✨ The Brand’s Unique Identity: How Katherine’s background influenced the creation of a bold, fun, and unique look for People Haircare.

✨ Navigating the Challenges of Supermarket Sales: From handling deep discount promotions to maintaining product quality, Katherine shares the highs and lows of competing in a crowded market.

✨ The Importance of PR and Publicity: How partnering with an agency like Hive Publicity helped elevate People Haircare’s brand presence.

✨ The Role of a Reliable Manufacturer: Katherine emphasises the importance of having a strong relationship with a manufacturer.

This episode is brought to you by ShipStation

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Resources and Links:

• Visit People Haircare to explore their range of hair products.
• Follow People Haircare on Instagram for the latest updates and inspiration.

Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
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