Captivate & Convert: The Secrets of Effective Lead Capture

SKILLS in Action: Empowering Vegan Business Dreams

Welcome back to the SKILLS Podcast! In this episode, we're diving into the world of lead capture and how it can revolutionize your business. Stephanie is here to guide you through effective lead capture processes that will help you expand your email list and connect with your audience like never before.

The importance of having a solid lead capture strategy cannot be overstated. It's the key to ensuring that all the fantastic content you create is not only visible but also acts as a valuable asset for you and your audience. Discover how to maximize the reach of your content and create compelling offers that entice visitors to join your email list.

Stephanie introduces five powerful lead capture options that can supercharge your email list growth.

First up, the Homepage Feature Box—learn how to strategically place an eye-catching offer on your homepage to capture traffic and convert visitors into loyal subscribers.

Next, explore the Header or Footer Bar—a subtle yet highly impactful way to engage website visitors and encourage them to take action.

Landing Pages take center stage in the lead capture journey—Stephanie shares the magic of hyper-focused pages that lead visitors towards specific actions, all while offering valuable lead magnets.

But we're not stopping there! Stephanie discusses the simplicity of End of Blog Post captures—a perfect method for providing content upgrades and gathering email addresses effortlessly.

Lastly, explore the Content Library Lead Capture Page—a streamlined way to offer a content library to your audience while safeguarding it with a password.

No matter your current skill level or resources, Stephanie emphasizes that the key is to get started. Whether you're a seasoned pro or just starting out, these lead capture strategies will set you on the path to your first 500 subscribers and beyond.

Join us for this episode of the SKILLS Podcast as Stephanie Redcross West demystifies the lead capture process and shows you how to grow your email list with ease. Get ready to expand your reach, connect with your audience, and elevate your business to new heights!

Tune in now and unlock the power of lead capture to fuel your business growth. Let's make waves in the world of email marketing together!

Lesson Reference For Paid Members: https://skills.veganmainstream.com/c/email-marketing/getting-subscribers-the-lead-capture

Want to access this lesson and more? Become a paid SKILLS member: https://veganmainstream.com/vegan-online-training-community/

Quote

When people become interested in your brand and your product, if they don't have a way to take the next step, you've kind of stunted the growth potential of your business. You can have this amazing PDF document or something that you're giving away – but if you don't have an easy way for people to find this option to download your amazing guide, or program, or recipe, it becomes cumbersome to receive it. It becomes like your best-kept secret. And we don't want your marketing to be in secret, we want your marketing to be something that everyone knows about and everyone is aware of. The way to do that is to make sure that you have multiple ways throughout your website that people can drop their name and email address in to access your materials to get on your email list.

– Stephanie Redcross West

Show Notes

📩 [01:04] Not thinking about captivating people’s attention: drive your email growth.

🎯 [03:30] Target audience: this is for starting and consistently growing businesses.

📈 [05:24] Do you have a way to build your email list: social media can be lost, so support people via emails.

✌🏾 [07:04] Service-based brands need this: help people see your expertise and extinguish you in the market.

📋 [09:15] What is lead capture? How to get people on your mailing list.

▶️ [11:31] Homepage, header and footer, landing page powers.

🍀 [14:45] Blog posts and newsletters: where you should put an email list signing box.

🖐🏾 [16:06] Having your library materials: leverage your materials and give people a ‘taste’ of your content and your business.

🏃🏾‍♀️ [18:35] Sprint and get there as quickly as possible: action over perfection.

⚡ [20:27] What is the marketing buffet? Visuals and full explanations about marketing.

🤓 [21:25] The technical side: email marketing form and coding that is required - how to deal with it?

🤗 [24:31] The benefit of lead captures + getting a capture process in place that will work for your business in the best way.