Casey J. Serrano: The Hero's Journey

small acts of rebellion

In episode 13, Casey J. Serrano, a dynamic copywriter, photographer, and marketing specialist with deep ties to the entertainment industry, shares his journey from pursuing dreams of rock stardom to carving out a successful niche in the marketing world. An engaging discussion across audio engineering, live sound for musical theater, and even an unforgettable role as the bass player for the Chipettes band in "Alvin and the Chipmunks: The Squeakquel," Casey's story is a testament to the transformative power of the hero’s journey in shaping personal and brand identities.
Throughout the episode, Casey demonstrates how this timeless narrative framework can serve as a mirror reflecting one's life story and career trajectory. This insightful conversation illuminates the importance of embracing one's unique path. By dissecting the elements of the hero's journey—identifying oneself as the hero, recognizing mentors, understanding the broken world, and employing magical items or skills—Casey elucidates a powerful strategy for personal branding and storytelling that resonates on a universal level.
Moreover, the episode underscores the significance of networking, the role of continuous learning in professional development, and the critical importance of authenticity and vulnerability in building a compelling personal brand.
Guest Information:
Connect with Casey Jack Serrano on Instagram or Linkedin.
References:
Casey J. Serrano's website.

Break an Egg

Black Ink Fiction

Alvin and the Chipmunks: The Squeakquel

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Credits and Acknowledgments:
Hosted by Heather Pridemore. Produced and edited by Jonathan Doan.

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