Unlocking Video Marketing Success: Simple Strategies for Every Business

Small Business Squad

Video Marketing Made Easy and Impactful 🎥🌟

Dive into the world of effective video marketing without the need for high-end equipment or complex editing. Learn how to create engaging content simply using your smartphone, and understand the importance of concise messaging – keeping it under 60 seconds for maximum platform compatibility.

Discover the power of LinkedIn for professional outreach and TikTok for broader demographic engagement. Embrace the ease of list building for business growth, and explore how basic video tools like a budget-friendly tripod or microphone can enhance your content quality.

Join me in exploring how straightforward, yet creative approaches in video marketing can lead to significant audience engagement and business growth, even if you're just starting out!

Small Business Squad

Selfie Stick / Tripod

Microphone
Transcript:
Today is not going to be how to produce really fancy videos with a 3, 000 camera and edit it and make a YouTube following like Mr. Beast. Anyone know who Mr. Beast is? Yeah. It's not, that's not that. This is how you can have tangible impact immediately. with the lowest barrier to entry. And if there's anything you leave with today, it should be the fact that you can get started.

Because getting started is literally the hardest part. You don't have to worry about editing, looking good, creativity, all these things. You just have to get started. And I'll kind of give you some information, some numbers to prove that, both some personal experiences, and then also some stats from the internet.

But before we get started, let's talk about my very complex, crazy life. Born and raised outside of Chicago. My son Xavier is about two years old. My wife Shelby's from the Putnam County area we've been married since 2019 and Yeah, my family's really important to me Uh, my mom moved down here during COVID and, uh, she's loved it here.

Uh, even with COVID lockdown, she's been able to build community. And she works at, uh, RIDPATH as a noon aid. So she gets to know all the little ones. Uh, and Shelby's family, um, Emily and Shane, they've been around for a long time. Emily was at RIDPATH for a while and Shane's with the USDA. So Distinct is what pays my bills.

Although sometimes it feels like it's the thing I'm giving the least attention to. But we build and maintain high quality, affordable websites. For small businesses and nonprofits this year. We're kind of pivoting into just general support for small businesses and nonprofits are our unlimited website support.

It's been a big hit for all of our clients. They love that they can send us an email and we do it for them. So now we're expanding that to other things like bookkeeping or organizing your files or administrative assistance. So kind of taking that same model and expanding it really excited. We're working with.

Three clients in this new realm, one of which is helping them take videos that they refuse to post without editing and editing the videos for them because they feel they need that. So really, if you're, if you're going through something with your business right now and you're like, man, I wish I could pay someone else to do this.

We can probably do it way more affordably than you think. And we can save you a lot of time and money. I'm also serving on city council, uh, which plays a direct role in my experience with video. Uh, one of my theories when running was I think local politics is slightly m