32. Relationships and Being a True Client Counselor with Moon Kim

Smart Talk Series

In public relations, relationships are everything. This week, Melissa passes the mic to communications executive, Moon Kim, for advice on creating authentic connections through networking and becoming a true client counselor. Tune in for great tips on building strong relationships in your field.
About Moon:
Moon Kim is a seasoned communications executive, team leader and strategic counselor who thrives in a fast-paced creative and entrepreneurial environment. She has over 16 years of experience leading corporate communications and brand building campaigns across multiple industries from financial services, fintech, retail, healthcare and wellness to professional services and technology. Her interests and passion include yoga & meditation, entrepreneurship, learning consumer and business trends and experiencing cultural diversity. She believes in asking the tough questions, keeping an open mind and taking risks. Moon lives in NYC with a loving husband who cooks her delicious meals daily and adorable children, Mila and Julian.
Topics covered:
- How to make natural, meaningful connections
- Being an agency thought partner
- Common mistakes agencies make
- What ideal client-agency relationships look like
- Pushing back for a client's benefit
- Building trust with your client
Actions to take:
- Take it one day at a time
- Make yourself helpful to others
- Offer connections when you can
- Don't rest on your past successes
- Be an extension of your client's team
- Don't risk your relationships
- If you said you'll do it, do it
Resources mentioned:
- Smart Talk: Public Relations Essentials All Pros Should Know
- Chat GPT
- MVW Communications
- PR Pro Gear