68. Content Marketing in the Age of AI w. Marcus Sheridan

Smarter Marketer

The latest AI tools have made it easier than ever to generate content; however, it’s often at the risk of mediocrity. To stand out, your content needs to resonate with your audience and make them feel heard and understood. Host James Lawrence revisits his discussion with Marcus Sheridan, author of New York Times best-seller, 'They Ask, You Answer,' about how addressing customer concerns and creating relevant content can build trust and drive tangible marketing results.

Guest:

Described as a “web marketing guru” by the New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books and publications around the world. Marcus is the author of the best-selling book, ‘They Ask, You Answer’, which has been named “One of the 5 Best Marketing Books of All Time” by Book Authority.

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/

Smarter Marketer Website: https://www.smartermarketer.com.au/

Rocket Agency Website: https://rocketagency.com.au/

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

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About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.