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6. Interview with Sarah Stahl: How Has the Marketing Industry Changed?
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Sisällön tarjoaa Mitzi Eaker. Mitzi Eaker tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Sarah Stahl, a marketer for over ten years, has stepped out with a fresh new take on what marketing should be.
In her new book, Made to Market: The Reimagination of Marketing and Branding for the Emerging Marketplace, Sarah shares fascinating details about how the marketing industry is often unethical, which breaks down the trust between consumers and businesses.
Sarah tells us how marketers and businesses can be ethical, trustworthy, and win customers with a special gift often feared to give: their story.
In this episode, Mitzi Eaker and Sarah explore how to stop selling and start storytelling, and how the marketing industry has evolved since the COVID pandemic.
www.sarahstahl.com
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