How We're Pivoting Our Marketing: Behind the Scenes

Social Media Marketing Podcast

Social Media Marketing Podcast podcast artwork

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Social Media

Digital Marketing

Lisätty six vuotta sitten

Sisällön tarjoaa Michael Stelzner, Social Media Examiner, Michael Stelzner, and Social Media Examiner. Michael Stelzner, Social Media Examiner, Michael Stelzner, and Social Media Examiner tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

This Is Woman's Work with Nicole Kalil

1
QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

9 päivää sitten33:58

Toista Myöhemmin

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33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

vuosi sitten 50:52

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To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.info

Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

677 jaksoa

#Business #Marketing #Michael Stelzner, Social Media Examiner #Michael Stelzner #Social Media Examiner #Social Media Marketing #Digital Marketing #Tech #Social Media #Industries

Social Media Marketing Podcast

How We're Pivoting Our Marketing: Behind the Scenes

Social Media Marketing Podcast

383 subscribers

published vuosi sitten

Jaa

MP3•Jakson koti

To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.info

Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

677 jaksoa

#Business #Marketing #Michael Stelzner, Social Media Examiner #Michael Stelzner #Social Media Examiner #Social Media Marketing #Digital Marketing #Tech #Social Media #Industries

Wszystkie odcinki

Social Media Marketing Podcast

1
Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth 45:45

23 hours sitten45:45

45:45

Are you tired of giving away free content that doesn’t convert? Do you want to attract buyers instead of freebie seekers? To discover how to create high-converting tiny offers—low-ticket digital products designed to build an audience of engaged buyers and generate consistent revenue. Then, learn how to leverage AI-powered marketing strategies to optimize your funnel, run effective ads, and grow your customer base profitably, I interview Allie Bjerk. Guest : Allie Bjerk | Show Notes : socialmediaexaminer.com/656 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Social Media Marketing Podcast

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Social Care: The Path to Happier Customers and Increased Sales 43:56

8 päivää sitten43:56

43:56

Wondering how to make your social media efforts more profitable? Looking for ways to improve customer retention and acquisition through social platforms? To discover how to implement a social care strategy that enhances customer experience and drives business growth, I interview Brooke Sellas. Guest : Brooke Sellas | Show Notes : socialmediaexaminer.com/655 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Social Media Marketing Podcast

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Using Neuro-Linguistic Programming for More Influence and Sales 47:13

15 päivää sitten47:13

47:13

Wondering why some marketing messages work better than others? Want to know the secret to creating content that compels people to take action? To discover how to apply neuro-linguistic programming principles to create more persuasive and effective marketing content, I interview Nikki Rausch. Guest : Nikki Rausch | Show Notes : socialmediaexaminer.com/654 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

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Viral Short-Form Video Formats for 2025 49:01

22 päivää sitten49:01

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Tired of your content getting lost in social media noise? Wondering how top creators consistently produce videos that get noticed? To learn a proven methodology for dissecting successful content formats and adapting them to your own niche, I interview Brendan Kane. Guest : Brendan Kane | Show Notes : socialmediaexaminer.com/653 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Social Media Marketing Podcast

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6-Step Formula to a Billion Views: Adley Kinsman Viral Video Secrets 49:00

29 päivää sitten49:00

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Why do some videos skyrocket to fame while others get ignored? Wondering what strategies experts use to replicate success and break through the noise? To discover the proven tactics behind the Billion View Formula and how it can transform your content strategy, I interview Adley Kinsman. Guest : Adley Kinsman | Show Notes : socialmediaexaminer.com/652 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Social Media Marketing Podcast

1
How We're Pivoting Our Marketing: Behind the Scenes 50:52

5 weeks sitten50:52

50:52

In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issues, and AI impacting SEO, they've implemented eight new approaches—all while promoting their flagship Social Media Marketing World conference. To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.info Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Social Media Marketing Podcast

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Is Search Dying and Does Content Really Matter Looking Ahead 48:23

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Are you worried about the future of search traffic? Wondering how to adapt your content strategy for the AI age? To discover why Google search is declining and how to adjust your content marketing to thrive in 2025 and beyond, I interview Marcus Sheridan. Guest : Marcus Sheridan | Show Notes : socialmediaexaminer.com/651 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Social Media Marketing Podcast

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How to Use Microsoft Clarity: A Powerful Analytics Alternative 44:28

6 weeks sitten44:28

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Feeling overwhelmed by traditional analytics tools? Looking for a more intuitive way to understand your website visitors? To explore how Microsoft Clarity offers a user-friendly alternative to complex analytics platforms, providing valuable insights for marketers of all skill levels, I interview Chris Mercer. Guest : Chris Mercer | Show Notes : socialmediaexaminer.com/650 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Social Media Marketing Podcast

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Most Marketers Have No Idea What's Coming 26:50

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In this special episode, Michael Stelzner discusses the major developments unveiled by tech giants in December 2024 and explains why marketers must adapt to these innovations or risk falling behind. To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.info Be sure to follow the AI Explored podcast. See socialmediaexaminer.com/ai-explored-podcast/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Social Media Marketing Podcast

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Content Marketing Strategies for 2025: A Framework for Success 43:54

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Is your content underperforming? Are you looking for a proven way to grow your leads and sales without constantly creating new content? To learn a proven framework to attract your ideal audience, I interview Brian Piper. Guest : Brian Piper | Show Notes : socialmediaexaminer.com/649 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Social Media Marketing Podcast

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3 Social Media Trends You Need to Know for 2025 34:18

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Michael Stelzner reveals three trends essential for marketers, creators, and entrepreneurs in an exclusive interview with Sean Cannell, host of the Think Media Podcast. To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.info To watch part two of this interview, visit SocialMediaExaminer.com/think See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

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How to Use LinkedIn Newsletters: A Guide for Businesses 44:50

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Want to know how top marketers are getting hundreds of thousands of newsletter subscribers on LinkedIn? Wondering why LinkedIn newsletters are outperforming traditional email marketing right now? To learn the exact strategies successful creators use to grow massive LinkedIn newsletters, including how to optimize for subscribers, create engaging content, and turn your newsletter into a lead generation machine, I interview Judi Fox. Guest : Judi Fox | Show Notes : socialmediaexaminer.com/648 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

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Facebook Content Strategy 2025: What's Actually Working Right Now 46:20

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Are you struggling to get your content seen on Facebook? Wondering how Meta's algorithm has changed? To learn the content formats, posting strategies, and engagement techniques that are driving organic reach on Facebook today, I interview Mari Smith. Guest : Mari Smith | Show Notes : socialmediaexaminer.com/647 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

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Marketing Strategy Framework: How to Get More Leads & Sales in 2025 46:00

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Tired of throwing marketing spaghetti at the wall? Want a proven system to generate consistent leads and sales? To learn a simple 3-step marketing framework that helped generate millions in revenue by focusing on audience building, lead generation, and strategic conversion, I interview Emily Hirsh. Guest : Emily Hirsh | Show Notes : socialmediaexaminer.com/646 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

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Anticipation Marketing: Crushing Your Next Launch Without Being Salesy 45:51

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Are you tired of feeling like you're constantly chasing customers? Wondering how to get people lining up to buy from you instead? To discover a multi-step strategy to naturally create demand and create a sense of urgency without relying on pushy tactics, I interview Brenna McGowan. Guest : Brenna McGowan | Show Notes : socialmediaexaminer.com/645 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

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